When Igor Dobrianskyi seems to be at a automotive dealership lot, he sees a wasted alternative.
“Tens of millions and tens of millions of used vehicles are sitting on parking heaps, depreciating and shedding worth,” Dobrianskyi mentioned in a latest interview, including that there are 76,000 dealerships in the US. “On the similar time, there are individuals who want a automotive for a number of months, however the choices are literally very restricted and costly.”
Dobrianskyi’s new startup, MyMonthlyCar, goals to attach either side of that equation by way of a web based platform that provides versatile month-to-month leases from native dealerships. MyMonthlyCar was chosen for the 2026 Startup Battlefield 200, a cohort of promising early-stage startups which have earned a spot to exhibit at this 12 months’s TechCrunch Disrupt, happening October 13 to fifteen in San Francisco.
MyMonthlyCar, which is registered in Delaware and primarily based in Florida, was co-founded by Dobrianskyi; CPO Kostiantyn Gitko; and CTO Vadym Zotov. All three are from Ukraine, mentioned Dobrianskyi, who moved to the U.S. along with his spouse and younger daughter after the Russia-Ukraine warfare started.
MyMonthlyCar does what its title suggests, with one twist: The startup solely rents used vehicles on a month-to-month foundation; no short-term choices right here. But it surely does give dealerships the possibility to supply prospects a rent-to-own possibility.
“So we don’t carry them solely prospects to lease on a month-to-month foundation; we mainly carry them the shoppers who doubtlessly can purchase this automotive as effectively,” he mentioned.
MyMonthlyCar doesn’t cost dealerships to record vehicles on its web site. As a substitute, MyMonthlyCar costs sellers 10% of every transaction. It additionally costs the client a separate 10% price.
The concept for MyMonthlyCar stems from Dobrianskyi’s earlier expertise within the business. The founder owned a automotive rental firm in Ukraine, however the lack of financing choices there restricted his capability to scale. In 2016, he launched a peer-to-peer automotive market referred to as SizeCar, the place house owners lease their vehicles to different drivers, very like Turo does at present. SizeCar ultimately unfold to 40 European cities.
The startup has signed on seven dealerships to check the service and is working with an insurance coverage dealer to finalize its personal insurance coverage program, which is able to let prospects select amongst various kinds of protection.
“Insurance coverage is the important thing for this enterprise, and that you must have your personal insurance coverage as a platform,” he mentioned, noting that the No. 1 query from sellers was about insurance coverage and legal responsibility protection.
Regardless of its early-stage standing, the founders have bullish projections for the startup. They plan to signal on 100 dealerships with 2,000 month-to-month leases and $300,000 in income within the firm’s first 12 months of operation, which is able to kick off later this 12 months as soon as the insurance coverage program launches. Over the following 5 years, the aim is to generate $42 million in income, Dobrianskyi mentioned.
The startup has but to lift enterprise capital and is at present bootstrapped. However Dobrianskyi mentioned the plan is to lift a seed spherical, with the funds serving to the corporate rent extra builders to construct out the platform, together with an AI instrument to assist sellers establish which vehicles are greatest to lease out at any given time.
To take a look at MyMonthlyCar and the opposite startups which can be a part of TechCrunch’s Startup Battlefield competitors (in addition to to community with the oldsters funding them), be a part of us subsequent month at Disrupt.
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