In a new regulatory filing, Netflix revealed that it paid $587 million in cash for InterPositive, a startup co-founded by actor and director Ben Affleck.
The streaming firm introduced the acquisition in March, with an announcement from Affleck saying he needed to “shield the ability of human creativity.” In keeping with Affleck, InterPublic’s AI instruments assist filmmakers enhance their footage in post-production, notably in the case of making up for “real-world manufacturing challenges reminiscent of lacking pictures, background replacements or incorrect lighting.”
On the time, Netflix introduced that your entire InterPositive workforce can be becoming a member of the corporate, with Affleck becoming a member of as a senior advisor, nevertheless it didn’t disclose the monetary phrases of the deal. A subsequent report in Bloomberg recommended that the deal may very well be value as much as $600 million.
In its most up-to-date earnings report, Netflix mentioned that around 300 of its titles have already used generative AI.