Apple has agreed to pay $250 million to settle a false promoting class-action lawsuit accusing the corporate of overhyping its Apple Intelligence options—particularly a promised AI overhaul of Siri that plaintiffs say by no means materialized and, based on their legal professionals, might not arrive for years.
The announcement comes simply earlier than Apple is supposedly set to lastly unveil some type of AI-enhanced Siri at its developer convention in June, which might mark one other swing at detailing a radically improved digital assistant for the iPhone.
The authorized grievance says that Apple allegedly saturated the market with misleading adverts, inducing shoppers to buy iPhones primarily based on “the promise of sure Enhanced Siri options” that Apple had first introduced at its Worldwide Builders Convention in 2024, a number of months forward of the discharge of the iPhone 16.
The proposed settlement, filed Tuesday in California federal court docket, is without doubt one of the largest Apple has ever reached. It covers solely US clients who purchased any mannequin of an iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025. Relying on the declare, those that qualify might probably obtain as much as $95 per machine.
Court docket paperwork state {that a} $250 million widespread fund will present profitable claimants with “a presumptive per-device cost of $25 for every eligible machine, which can lower or enhance as much as $95 per machine relying on declare … The Settlement additionally displays that Apple anticipates delivering extra Siri Apple Intelligence options in future software program updates at no extra price.”
The documentation goes on to quote that Apple’s promoting additionally drew the eye of the Higher Enterprise Bureau’s Nationwide Promoting Division, which discovered that “Apple’s declare that Apple Intelligence is ‘obtainable now’ conveyed that the up to date Siri was obtainable at launch, when it was not.” In March 2025, Apple informed shoppers that Enhanced Siri options wouldn’t be delivered till a future date.
The settlement, which continues to be awaiting a decide’s approval, consists of no admission of fault by the corporate. Marni Goldberg, an Apple spokesperson, gave a statement to The New York Occasions, claiming that with “the launch of Apple Intelligence,” Apple has “launched dozens of options throughout many languages which can be built-in throughout Apple’s platforms,” however the firm has “resolved this matter to remain centered on doing what we do greatest, delivering essentially the most modern services and products to our customers.”
Apple acknowledged final yr that its AI upgrades to Siri have been falling delayed. In a press release to Daring Fireball in March 2025, Apple spokesperson Jacqueline Roy stated the corporate had “been engaged on a extra personalised Siri, giving it extra consciousness of your private context, in addition to the flexibility to take motion for you inside and throughout your apps,” however confirmed that it was going to take the corporate “longer than we thought to ship on these options and we anticipate rolling them out within the coming yr.”
The following day, Apple reportedly pulled an advertisement starring Bella Ramsey displaying the actor utilizing a model of Siri that’s able to answering the question “What is the title of the man I had a gathering with a few months in the past at Cafe Grenel?”
The is the second time in as a few years Apple’s voice assistant has price the corporate dearly. In Could final yr, Apple agreed to pay out $95 million to settle a class-action lawsuit over claims Siri listened in on non-public conversations.