Apple is within the technique of creating a brand new screen-less health tracker that will put it into competitors with Whoop — the health tech agency whose valuation not too long ago crested $10 billion.
Bloomberg reports that the iPhone maker is presently engaged in a “expertise investigation” — which, simply because it sounds, is an exploratory effort to determine whether or not it can totally develop a product and launch it. Numerous prototypes have been developed across the merchandise, the outlet notes.
The system — which is described as “a skinny cloth band with a sensor-equipped computing module” — wouldn’t be launched till at the least 2028, Bloomberg mentioned.
It’s price noting that Apple already sells a health tracker within the type of its Apple Watch (the wearable information exercises, coronary heart charge, sleep, and different classes). Nonetheless, the brand new kind issue sounds comparatively just like Whoop, which sells easy health bands that the corporate says can monitor quite a lot of well being metrics.
TechCrunch reached out to Apple for extra data.
The report arrives at a time when Apple is in a interval of transition. Tim Cook dinner stepped down from his place as CEO in August to now act as govt chairman, as new CEO John Ternus took the wheel. The corporate has additionally confronted headwinds on account of rising prices from a reminiscence scarcity. Regardless of this, it has promised a slate of latest gadgets, together with a brand new foldable telephone, new tablets, and a brand new MacBook Professional. In the meantime, it’s engaged in litigation towards OpenAI, which it has accused of commerce theft, because the battle to construct the most effective {hardware} for the AI age continues.