HBO Max is the newest streaming service so as to add a TikTok-like short-form video feed to its platform to assist customers discover one thing to observe. The service can be launching an experimental AI-powered conversational search expertise, Warner Bros. introduced on Tuesday.
HBO Max, like different streaming platforms, is rethinking content material discovery as massive libraries are making it onerous for viewers to search out one thing to observe and as audiences turn out to be accustomed to short-form content material on platforms like TikTok and Instagram Reels.
With its vertical video feed and AI search characteristic, the platform is trying to give customers extra methods to navigate its content material library and discover one thing to observe.
The brand new “Shorts” icon within the backside navigation menu of the HBO Max app will open a feed of trailers, clips, and bonus content material. The corporate says the content material that seems in a person’s feed is personalized to their particular person style and preferences based mostly on watch historical past. If customers come throughout a video they discover attention-grabbing, they’ll begin watching the TV present or film instantly, or they’ll select to put it aside to their watch-later record.
Warner Bros. additionally says the clips included within the video feed are powered by an AI software that makes use of scene-level metadata to research hundreds of hours of movie and TV present content material to floor essentially the most compelling scenes for discovery. HBO Max editors then determine which clips greatest signify the streaming service’s library of content material.
HBO Max joins streaming providers like Netflix, Disney+, and Peacock, all of which characteristic vertical video feeds to floor clips from their content material libraries.
Warner Bros. says the brand new vertical feed is being examined with choose iOS customers within the U.S. earlier than it’s rolled out throughout extra gadgets and markets.
The brand new conversational search characteristic makes use of pure language understanding to interpret queries and suggest related motion pictures and TV reveals. For instance, you may seek for phrases like “within the temper for a comedy,” “dysfunctional household drama” or “greatest film for a women night time in,” to search out related suggestions.
It’s value noting that Netflix launched an analogous AI-powered search expertise for its customers final yr. HBO Max and Netflix aren’t the one streaming providers leveraging AI, as Amazon has an AI voice search expertise on Fireplace TVs that responds to open-ended inquiries about TV reveals and flicks.
HBO Max’s new experimental characteristic is on the market to pick Android customers within the U.S., with plans for it to be expanded to extra gadgets and markets quickly.
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