Decentralized SocialFi platform Zora has launched its new attention markets platform on Solana, allowing traders to speculate on which buzzwords, hashtags, trends and topics will go viral online.
“Trade what’s trending. Take positions on any topic, idea, meme, or moment before it breaks,” Zora’s newly launched platform states.
One of Zora’s founders, Jacob Horne, said on Tuesday that it costs 1 Solana (SOL), currently $85, to deploy a “Trend,” aimed at disincentivizing spam. Trends have no creator rewards.
Zora is also enabling “Pairs” to be created under a Trend, which does offer creator rewards.
In a promotional video, Zora referenced the $redlight and $coldplunge pairs under the $longevity trend, as an example.
BREAKING: Zora launches attention markets on Solana
You can now start markets and take positions on any trending topic, idea, meme, or momentpic.twitter.com/55c8tM5QnB
— Solana (@solana) February 17, 2026
Traders are already testing the app, with “attention markets,” “longevity,” “cats,” “dogs,” “bitcoin” and “aigirlfriend” among the most-traded tickers so far.
The attention markets platform enables users to trade Trends and Pairs like ordinary tokens, with a dashboard to track user profits and losses in real-time.
The ZORA token responded positively to the announcement, rising 6.2% to $0.022 over the last 24 hours, while the broader crypto market retraced 1.2% over the same timeframe.
The launch of Zora’s attention markets coincides with the rapid rise of prediction markets, which are now consistently surpassing $10 billion in monthly trading volume and increasingly being marketed into the mainstream.
Meanwhile, Zora posted a job listing on Monday for an “Attention Economist,” looking for someone who lives on the internet and sees “what’s next before it has a name” by tracking cultural movements across the likes of TikTok, Instagram Reels, YouTube Shorts and X.
Base community criticizes Zora’s Solana integration
The Solana integration disappointed some members of the Base community, because Zora moved much of its activity from its native platform to Base last year and launched its first token on the network in April.
Zora also assisted with the launch of Creator Coins linked to Base profiles in July, which even helped Base overtake Solana in daily token creation activity later that month.
Related: Base App sunsets Creator Rewards to double down on trading
Jacek Trociński, the developer of Base memecoin Degen, said it was “really disappointing” to see Zora “pivot” to launch the attention markets platform on Solana.
“After getting support from the entire @base team for the better part of a year, they capitulated the second the trade changed. Low conviction, questionable morals, rinse users and repeat”.
“We had to put up with your… stuff for 9 months, extracted every penny from Base with a broken model and now a final pivot to a pump clone on Solana,” Veil Cash builder Apex777.eth said.
Base creator Jesse Pollak however, noted that Zora creator tools remain “fully operational” on Base and that he was happy to see Zora “continue to experiment to grow the onchain pie.”
Zora listed the Zora (ZORA) token on Solana in January, and Zora’s X profile location now shows up as “Solana.” It also hasn’t made a post about Base in several months.
However, it has not provided any public statement to suggest it is moving on from Base. Cointelegraph reached out to Zora for comment, but did not receive an immediate response.
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