Actor questions beauty standards in showbiz, pointing to skin-lightening endorsements and complexion-driven casting
Pakistani actor Yasir Hussain sparked conversation about colourism during a recent appearance on a private TV channel’s morning show hosted by Nida Yasir.
During the discussion, Hussain addressed what he described as Pakistan’s deeply rooted fixation on fair skin — both in society and within the entertainment industry.
He went on to express disbelief at watching fair-skinned actresses giving speeches and promoting face-whitening cream commercials. “Gora rang ki toh pori humari industry ghumal hai [Our entire industry is obsessed with fair skin],” he stated.
Hussain elaborated that many actresses “do not know what they are talking about,” noting that people are altering their skin colour with injections to appear relatable to the Pakistani audience — even though they already have pale skin — while simultaneously promoting these products. He added that casting for roles has become more difficult due to this bias.
His remark drew laughter in the studio but highlighted a broader issue that critics say continues to shape beauty standards in Pakistani media. Yasir acknowledged that during her early days in dramas, “fair skin” was never a matter of discussion.
Hussain also suggested that an actor’s complexion often influences how they are perceived.
The actor’s comments underscore a long-standing debate within Pakistan’s entertainment industry, where lighter skin tones are often associated with success, beauty, and desirability.
Clips from the conversation have circulated on social media, with many viewers praising Hussain for addressing a bias that has rarely been acknowledged publicly.
Although the conversation was brief, Hussain’s blunt observation — that society wants everything “milk-white” — resonated with viewers who see it as an honest reflection of the industry.
