TikTok has quietly launched a brand new stand-alone quick drama app known as PineDrama within the U.S. and Brazil. The app provides entry to microdramas, that are basically bite-sized TV reveals that may be watched in a collection of one-minute episodes. Suppose TikTok, however each video you come throughout is a brief episode of a fictional story.
PineDrama is out there on iOS and Android. It’s free and at the moment ad-free, although that would change sooner or later.
The information was first reported by Business Insider.
You’ll find content material via the app’s “Uncover” tab, the place you possibly can kind via “All” or “Trending” dramas, or via infinite vertical suggestions which can be tailor-made to your style. PineDrama options quite a lot of genres, together with thriller, romance, household, and extra. Examples of fashionable reveals embrace “Love at First Chew” and “The Officer Fell for Me.”
The app contains a “Watch historical past” part the place you possibly can leap again into the assorted collection you’re watching. There’s additionally a “Favorites” part the place it can save you the dramas you want essentially the most. You too can share ideas with different viewers within the remark part and enter a full-screen viewing expertise that eliminates the caption and sidebar.
The transfer comes as TikTok launched a “TikTok Minis” part in its app late final yr, the place customers can watch microdramas. With the launch of PineDrama, TikTok is taking over fashionable microdrama platforms like ReelShort and DramaBox. Whereas the microdrama trade wasn’t that fashionable till latest years, it’s racing towards $26 billion in annual income by 2030, as reported by Variety.
Quick-form storytelling hasn’t all the time discovered success, even with notable backing. In 2020, DreamWorks co-founder and former Disney govt Jeffrey Katzenberg launched a short-form streaming platform known as Quibi with $1.75 billion in funding. The platform provided episodes below 10 minutes that includes fashionable Hollywood actors, however failed to realize traction and was shut down six months later.
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ReelShort and DramaBox succeeded the place Quibi failed as a result of whereas Quibi tried to compress Hollywood TV into shorter episodes, ReelShort and DramaBox created low-budget tales that hook viewers inside the first few seconds, adopted by steady cliffhangers, all that includes non-union expertise. Moreover, they aim followers of soapy romance and revenge thriller tales, whereas Quibi tried to focus on everybody.
TikTok is now seeking to replicate this success with PineDrama. The corporate already dominates the short-form social media area and is now aiming to tackle one other media class.
