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    Home - Sports - The PSL journey to 200 crores
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    The PSL journey to 200 crores

    Naveed AhmadBy Naveed AhmadJanuary 5, 2026No Comments5 Mins Read
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    The PSL journey to 200 crores
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    The HBL Pakistan Tremendous League is increasing to eight groups this season. Picture: PCB/ File


    KARACHI:

    A few years in the past, one in every of my former bosses got here to the workplace and shared an amusing story that also makes me snort every time I recollect it.

    At some point, he was on his solution to the workplace when the bus he was driving was stopped by site visitors police. Since he was getting late, he determined to step out and attempt to resolve the problem himself. He known as a senior officer, who instructed the site visitors warden to let the bus go. Whereas he was nonetheless on the decision, the bus drove away leaving him behind. He needed to take a rickshaw to the workplace.

    The lesson — by no means attempt to board a shifting bus is one thing our elders typically suggested, however typically even elders make errors. An analogous factor occurred not too long ago when Najam Sethi tweeted a few former cricketer’s concern, maybe with out figuring out all the small print. Later, the participant’s matter was resolved, however Sethi’s pointless involvement strained his relations with the present PCB administration.

    Leaving that apart, the principle level is: if the Pakistan Tremendous League (PSL) exists immediately, a big share of the credit score goes to Najam Sethi. He labored tirelessly to launch it. A decade in the past, when it got here time to promote workforce franchises, folks like Atif Rana, Sameen Rana, Javed Afridi, Nadeem Omar, Salman Iqbal, and Ali Naqvi stepped ahead.

    At the moment, nobody knew whether or not the league would succeed, what the TV rights would fetch, or whether or not international gamers would come however regardless of the uncertainty, these folks took the danger. Sethi needed to undergo nice struggles to make it occur. Nobody even needed to purchase the Quetta Gladiators franchise then. Truthfully, I personally advised somebody that the enterprise won’t show commercially viable however I used to be mistaken. And I say that with delight, not remorse, as a result of a Pakistani venture succeeded spectacularly.

    The groups that began for just a few crores at the moment are value billions. Because of the PSL, boys who as soon as relied on pocket cash from their fathers at the moment are incomes in crores. Their life have reworked they see themselves as superstars. PCB’s advertising and marketing and different employees have additionally prospered; some have even constructed farmhouses and moved on. Many made large cash when the league was hosted in Dubai. Stakeholders and traders profited, too. Even immediately, folks manage excursions below the PSL title.

    After finishing ten profitable years, two new groups at the moment are becoming a member of the league. There was a time when Najam Sethi struggled to seek out simply 5 traders now ten events are prepared to speculate billions. Happily, the PCB is at the moment led by Mohsin Naqvi, a powerful and decided particular person who’s making steady, tireless efforts for the betterment of cricket.

    Simply as our military defeated India on the battlefield, Mohsin Naqvi has shattered Indian vanity in cricket. He’s working to take PSL to new heights. Due to his efforts, not solely Pakistani but additionally worldwide traders are displaying curiosity in shopping for groups.

    Ali Tareen, because of his ego, misplaced possession of Multan Sultans a call he could in the future remorse (or maybe already does). Although he’s taking part within the new workforce bidding course of, logically, he could not place a really excessive bid. Different current house owners, although not fully proud of the franchise analysis and elevated charges, have signed the brand new agreements with out interviews or controversial tweets. The PCB ought to worth such folks, invite them to promotional actions , and provides them recognition.

    These franchise house owners bore losses for years earlier than lastly incomes earnings they deserve respect. In good occasions, everybody exhibits up, however those that stood by throughout powerful occasions shouldn’t be forgotten. Najam Sethi also needs to be invited to PSL occasions; after years, I see the league producing big pleasure once more, and far of that credit score goes to Mohsin Naqvi, who can take it even greater.

    Though he has separated PSL’s operations, Salman Naseer has struggled to kind an efficient workforce. If Usman Wahla hadn’t gotten tangled within the “handshake” controversy, he might need continued dealing with worldwide cricket issues as an alternative of Psl. Massive media rights and sponsorship offers at the moment are on the horizon, particularly with two new groups becoming a member of growing the necessity to improve PSL’s industrial worth and rent some good folks in industrial division.

    The choice of new house owners should be executed fastidiously the league’s status relies on it. The groups ought to go into accountable arms. Twice, Multan Sultans modified house owners because of cost points, so it’s essential to make sure that new patrons aren’t simply pushed by ardour and don’t begin complaining a yr later.

    To make the PSL even larger, new venues should be added throughout Pakistan, main sponsors attracted, star gamers introduced in, and industrial worth boosted these are the obligations of all PCB officers, not simply Mohsin Naqvi. Everybody should commit that over the subsequent ten years, they are going to take PSL to even larger heights.

    The preliminary bids haven’t but been revealed, however how fantastic it will be if, on public sale day, the host declares:

    “200 crores as soon as! 200 crores twice! 200 crores thrice! Offered — the workforce is yours!”

    Let’s see what occurs however the indicators are clearly promising.

     



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