Product Identify: The Excessive Valuation Code | Matteo Turi
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Description:
Most founders don’t fail for lack of effort. They fail as a result of they by no means grasp the boardroom-level framework that multiplies valuations, attracts traders, and builds lasting wealth.
The framework? Fail · Pivot · Scale.
For 29 years, I’ve watched founders chase hacks, work 80-hour weeks, and burn out — solely to be ignored by traders. Why? As a result of effort and income don’t equal valuation.
Transferable worth does. That’s what this web page reveals: the right way to unlock the Excessive Valuation Code so that you cease chasing development and begin constructing wealth.
Most founders dwell by one harmful fantasy:
👉 Income = Valuation.
It sounds proper. Accelerators preach it. Consultants repeat it. So that you chase gross sales, rent quicker, spend extra, work tougher. Income grows — however whenever you meet traders, the valuation quantity crushes you.
Their secret wasn’t gross sales. It was the Excessive Valuation Triangle:
IP Monetization – turning data, model, or tech into recurring income.
Succession Depth – constructing groups and methods that survive with out the founder.
International Enlargement – replicating the mannequin throughout borders for exponential multiples.
That is the magic framework traders search for. Ignore it, and also you keep caught. Grasp it, and valuation multiplies.
The deal collapsed. Two years later, the corporate was gone.
That second hit me exhausting. The founder wasn’t weak — he had finished every little thing the “playbooks” instructed him. However as a result of he lacked transferable worth, he misplaced every little thing.
That’s once I constructed the Excessive Valuation Code — so no founder repeats his mistake.
Failure is inevitable. However there are two varieties:
Damaging Failure: collapse, debt, remorse.
Pivot-Pushed Failure: classes develop into gasoline, pivots create stronger fashions, traders lean in.
👉 That’s Fail · Pivot · Scale.
Netflix pivoted from DVDs to streaming, then to authentic IP. At present it’s price billions.
Kodak invented the digital digital camera however clung to movie. Refused to pivot. Collapsed.
Because of this static playbooks fail. Markets shift. Expertise disrupts. Rivals innovate. By the point you copy somebody’s playbook, it’s already outdated.
Fail · Pivot · Scale is completely different:
It treats failure as suggestions.
It builds resilience into each pivot.
It makes your small business extra investable as a result of traders worth adaptability.
That’s why corporations constructed on this mannequin don’t simply survive turbulence — they appeal to capital as a result of they thrive in it.
Marsha Jane Orr, Intrepreneur Teaching
Each founder travels the identical 5 levels — however most fail as a result of they apply the incorrect techniques on the incorrect time.
Hustle drives development. However hustle kills you in scale-up.
Methods, governance, and the Excessive Valuation Triangle develop into important.
Markets crash, funding dries up. Playbooks collapse. Solely pivoting saves you.
Development flattens. LEGO broke stagnation by licensing IP (Star Wars,
Disney).
With out transferable worth, exits collapse. With it, multiples soar.
Lesson: Startup techniques don’t work in scale-up. Scale-up techniques don’t work in disaster. Solely the Excessive Valuation Code adapts throughout each stage.
A MedTech founder invited me in as part-time CFO. On paper, the corporate seemed strong: £400k income, nice product, energetic crew. However below the floor, it was fragile.
No governance or reporting self-discipline.
No plan past the native market.
The founder was chasing gross sales like oxygen. Spectacular at first look, however invisible to traders.
We utilized the Excessive Valuation Code:
IP Monetization – shifted from product gross sales to platform revenues.
Governance & Succession – constructed investor-ready reporting and a stronger management crew.
International Enlargement – created a transparent roadmap for worldwide markets.
The outcomes: Inside two years, income jumped to £2M. Extra importantly, they raised £5M in enterprise debt. Not as a result of gross sales exploded, however as a result of traders lastly noticed transferable worth.
👉 Lesson: Development is short-term. Valuation creates wealth.
A significant utility requested me to evaluate one among their divisions. On paper, it was a catastrophe: the division was bleeding £25M a 12 months. The board was panicking.
The default playbook? Slash prices, shut tasks, hope for survival.
As an alternative, we rebuilt for valuation:
Governance: mounted reporting, restored investor belief.
Financing: restructured debt and eradicated money traps.
Succession: strengthened administration so it wasn’t depending on a couple of overstretched managers.
Consequence: Inside a 12 months, the loss was gone. The division turned worthwhile and gained credibility with traders.
👉 Lesson: It wasn’t cost-cutting that saved them. It was making use of the Code — constructing governance, monetary construction, and succession depth.
The Excessive Valuation Code isn’t principle. The world’s largest corporations
scaled by utilizing its ideas.
Misplaced cash for 14 years, however traders poured billions due to its methods, IP (AWS), and world replicability.
Pivoted from DVDs to streaming, then into authentic IP. Every pivot multiplied valuation.
👉 Lesson: Income didn’t make these giants. The Excessive Valuation Triangle did.
On the coronary heart of the Code is one framework: The Excessive Valuation Triangle.
It has three pillars:
Every pillar lifts worth. Collectively, they create transferable worth — precisely what traders purchase. Ignore it, and also you’re caught on the income treadmill. Grasp it, and traders compete for you.
Weekly Premium Editions – in-depth methods from 29 years of CFO expertise.
Fail · Pivot · Scale Toolkit – sensible frameworks to show crises into catalysts.
Excessive Valuation Triangle Coaching – step-by-step methods to use IP, succession, and world enlargement.
Non-public Founder Neighborhood – join with bold friends constructing valuation first companies.
Month-to-month Reside Q&A with Matteo – direct solutions to your challenges.
Investor Readiness Scorecards – a 1,040-point system mirroring investor du diligence.
The Transformation:
Readability: know precisely what traders need.
Confidence: construction your organization to scale.
Management: cease reacting, begin shaping your market.
Determine hidden IP in your small business.
Construct management pipelines traders belief.
Show worldwide replicability.
You is likely to be considering: “Why ought to I belief this?”
Right here’s the distinction: I don’t train principle. I’ve lived this for practically three many years.
Divisions dropping £25M turned again into revenue.
Dozens of founders guided by means of exits price life-changing sums.
As a Chartered Accountant (ACCA) and CFO, I’ve suggested corporations in SaaS, renewable vitality, medtech, mining, utilities, and telecom. I’ve seen what works when tens of millions are on the road.
Greater than 22,000 entrepreneurs already learn my e-newsletter. My community of 33,000+ traders and executives on LinkedIn reveals the attain of those methods.
And right here’s what folks say:
“Matteo has the uncommon capability to see the investor’s perspective whereas nonetheless understanding the founder’s wrestle.”
“Our valuation tripled inside 18 months of making use of his methods.”
“He doesn’t simply depend the beans. He grows them.”
Most founders assume this should price hundreds. And usually, it will.
The most important mistake founders make? Ready.
They are saying, “I’ll be a part of later.” However later hardly ever comes — and every month misplaced prices them compounding valuation.
That’s why enrollment is capped: solely 25 new members monthly.
Doorways shut on the seventh of every month. After that, you’ll wait till the following cycle — if spots are nonetheless open.
I need this to be a zero-risk resolution for you.
That’s why The Excessive Valuation Code comes with a:
👉 100% Threat-Free 30-Day Assure.
Be part of immediately. Learn the weekly editions. Use the Fail · Pivot · Scale toolkit.
You be a part of, apply, and watch valuation rise.
You be a part of, determine it’s not for you, cancel, and lose nothing.
Quick-forward 12 months. Two situations:
Future With out the Code:
Gross sales grew, however valuation didn’t.
Buyers nonetheless don’t chew.
You’re nonetheless the bottleneck, exhausted and burnt out.
Your management crew runs with out you.
You’ve confirmed world replicability.
Buyers name you. Multiples rise.
Each paths are doable. The distinction is whether or not you retain chasing playbooks — or undertake the Code.
Playbooks collapse in turbulence.
The Excessive Valuation Triangle creates transferable worth traders crave.
Fail · Pivot · Scale turns setbacks into multipliers.
Corporations like Amazon, Apple, LEGO, and Netflix show it.
Now, your selection is obvious:
Maintain chasing gross sales and keep caught.
Or be a part of The Excessive Valuation Code immediately and begin constructing actual wealth.
Enrollment is restricted. Bonuses are included. And with the 30-day assure, you threat nothing.
P.S. Each month you delay, your valuation stalls whereas others compound. Be part of now, earlier than the doorways shut.
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All orders are protected by SSL encryption – the very best business normal for on-line safety from trusted distributors.
The Excessive Valuation Code | Matteo Turi is backed with a 60 Day No Questions Requested Cash Again Assure. If throughout the first 60 days of receipt you aren’t happy with Wake Up Lean™, you possibly can request a refund by sending an e-mail to the deal with given contained in the product and we’ll instantly refund your complete buy worth, with no questions requested.
