The ‘Satan Wears Prada 2’ trailer tops 2025 with 181.5M views, main a 12 months dominated by sequels and remakes
Forbes has revealed that the trailer for The Satan Wears Prada 2 grew to become the most-viewed film preview of 2025, breaking data with an astonishing 181.5 million views in its first 24 hours. The sequel to the beloved 2006 comedy starring Meryl Streep and Anne Hathaway dominated on-line consideration, surpassing different extremely anticipated trailers launched all year long. In response to leisure analytics agency WaveMetrix, this was probably the most considered comedy trailer in 15 years of monitoring.
A good portion of the trailer’s success got here from Anne Hathaway’s social media presence, with roughly one-third of views generated via her official Instagram, TikTok, and Fb accounts. The trailer’s launch coinciding with Hathaway’s forty third birthday additionally added to the thrill, creating an ideal storm of fan engagement.
The highest theatrical trailers of 2025 had been largely dominated by sequels and franchise movies, together with live-action Disney remakes. The teaser for Moana (2026) earned 161.2 million views, whereas the Lilo & Sew remake drew 149.4 million within the first 24 hours. Different notable trailers included The Incredible 4: First Steps (144.1 million views) and Toy Story 5 (133.6 million views), confirming the continued dominance of established mental properties in cinema advertising and marketing.
Curiously, solely one of many most-viewed theatrical trailers was for an unique movie. Michael, a biopic about Michael Jackson starring his nephew, ranked eighth within the 12 months’s trailer chart. In the meantime, streaming platforms skilled large progress in trailer engagement. Netflix, particularly, noticed a number of trailers from Stranger Issues: Season 5 dominate, with a mixed 490 million views throughout date bulletins, teasers, and full-length trailers.
Though theatrical trailer views had been barely down in comparison with 2024, streaming trailers surged. Views for streaming collection trailers rose 146 p.c, whereas streaming film previews elevated 31 p.c. Platforms like TikTok performed an more and more essential position in selling trailers, notably for Disney tasks akin to Zootopia 2 and Avatar: Fireplace and Ash, highlighting the shift in how audiences uncover and eat film content material.
