Roku announced on Tuesday that Howdy, its $3 ad-free streaming service, is launching on Amazon’s Prime Video. The announcement marks the service’s first growth outdoors the Roku ecosystem.
Launched in August 2025, Howdy contains a library of almost 10,000 hours of content material from Roku’s companions, together with Lionsgate, Sony Photos, Disney Leisure, Warner Bros. Discovery, and FilmRise, alongside choose Roku Unique titles.
Subscribers can watch titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Youngsters within the Corridor,” in addition to rom-coms, medical dramas, ’90s comedies, classics, and extra.
At launch, Roku mentioned Howdy was designed to enhance, not compete with, premium providers.
To join Howdy by way of Prime Video, you’ll want both an Amazon Prime membership or a standalone Prime Video subscription.
“Our objective has at all times been to make nice leisure extra accessible,” mentioned Gil Fuchsberg, President of Subscriptions, Partnerships, and Company Growth at Roku, in a press release. “Increasing to Prime Video builds on our momentum and furthers our mission to ship an ad-free streaming expertise at a worth that makes it simple for audiences all over the place to get pleasure from content material they love.”
The growth to Prime Video doesn’t come as a shock, as Roku CEO and founder Anthony Wooden mentioned at CES in January that Howdy can be coming to different platforms.
Roku’s launch of Howdy got here two months after the corporate paid $185 million to acquire Frndly TV, a streaming service that gives reside TV, on-demand video, and cloud-based DVR.
Howdy joined the corporate’s Roku Channel, its free, ad-supported (FAST) streaming service. In line with a report from final 12 months, The Roku Channel is probably the most popular FAST service, forward of rivals Tubi and Pluto TV. Greater than 125 million folks use the platform every single day, Roku says.
Roku launched its fourth-quarter earnings for 2025 final month, posting a internet revenue of $80.5 million. The corporate additionally introduced that it’s going to launch new streaming bundles.
