Muhammad Umar Waqqas
KARACHI: In an period outlined by fast technological change, Pakistan stands at a crucial crossroads. With a burgeoning youth inhabitants and a rising international demand for digital companies, the nation has the potential to remodel its financial system and workforce by means of innovation and strategic funding in data expertise (IT). On the forefront of this motion is Rana Umara Azeem, the visionary CEO of Inventive Tugs (www.creativetugs.com), a Karachi-based digital company, who articulates a road-map for empowering Pakistan’s youth and propelling the IT trade towards sustainable development.
Rana Umara Azeem highlights some vital untapped areas to give attention to, she says “Whereas technical abilities and coding applications are sometimes promoted as the answer to Pakistan’s digital future, the truth on the bottom is way extra advanced. Studying IT abilities alone will not be sufficient. We’re coaching people, however we’re not constructing an ecosystem.”
Drawing from her personal entrepreneurial journey, Rana highlights that Pakistan lacks an entire digital enterprise atmosphere, one which helps not solely builders, but additionally gross sales professionals, account managers, analysts, buyer help groups, and operational management required to maintain international tech companies.
“One in every of our greatest struggles as tech entrepreneurs will not be expertise, it’s infrastructure,” she explains. “Pakistan nonetheless doesn’t have a dependable, globally accepted direct cost system. We’re pressured to depend on third-party platforms that deduct heavy charges, delay funds, and limit money movement. This places Pakistani companies at a drawback in comparison with international rivals who can obtain funds seamlessly.”
She stresses that money movement, gross sales technique, and consumer servicing are as crucial as writing code. “A developer with out entry to gross sales enablement, monetary programs, authorized frameworks, and operational help can’t scale. But our coaching fashions focus nearly solely on coding, ignoring how actual tech companies really operate.”
Rana additionally warns in opposition to the misunderstanding that technical abilities alone will safe long-term employment, particularly within the age of synthetic intelligence. “AI is quickly automating routine growth duties. The long run workforce should be educated in evaluation, technique, product considering, system design, and problem-solving, not simply syntax and instruments.”
She advocates for a collaborative nationwide ecosystem, one which integrates training, cost infrastructure, gross sales coaching, monetary literacy, and administrative help right into a single pipeline. “College students ought to graduate understanding promote companies globally, handle shoppers, deal with money movement, analyze markets, and work alongside AI, not compete blindly in opposition to it.”
“Pakistan doesn’t simply want coders, It wants builders of programs. And not using a full atmosphere that helps expertise companies finish to finish, we are going to proceed exporting expertise however failing to construct sustainable digital enterprises at residence.” Rana Umara Azeem tells The Monetary Day by day.
