Final week, the CEO of McDonald’s turned the primary character on the web after he took a tiny chunk of his quick meals firm’s newest “product.” And since it’s 2026 and everyone is determined to journey the algorithm, Burger King posted a video of its CEO taking an enormous chunk of a burger. Begun the CEO burger chomping wars, has.
Weeks in the past, McDonald’s CEO, chairman, and Instagram content material creator Chris Kempczinski posted a video of himself consuming the quick meals chain’s newest creation: The Huge Arch burger. It’s huge. It has plenty of sauce on it. And Kempczinski, who refers to himself on-line as Chris Ok, took a really tiny chunk of the Huge Arch burger and didn’t appear to get pleasure from it. This clip went viral, ultimately on TikTok and elsewhere, and other people started dunking on the CEO, his tiny chunk, the standard of McDonald’s burgers, after which discourse occurred in regards to the discourse, and so forth. You understand this tune and dance. Now, Burger King has responded as a result of… I suppose that is the world we dwell in.
On March 4, the official Burger King TikTok account posted an older clip of Burger King president Tom Curtis taking a big chomp of a Whopper. After consuming the burger, the CEO says the one factor it wants is a serviette as he wipes off some sauce from his face. Photographs fucking fired.
However wait, to not be outdone, Wendy’s US president, Pete Suerken, shared a video online of himself consuming a burger from his quick meals chain. However in his video, not solely does he take an enormous chunk, he apparently eats your complete burger. He then tops it off with a fry dipped right into a milkshake. (Although this appears to have occurred earlier than he took his later bites, as I noticed the burger within the shot.)
Wendy’s US President posts new video amid burger battle with McDonald’s & Burger King. pic.twitter.com/R6IALUetCC
— Pop Crave (@PopCrave) March 4, 2026
The factor is, McDonald’s has already leaned into the memes and jokes. On the identical day Burger King posted its video and earlier than Wendy’s jumped in, the official McDonald’s account on Twitter posted a picture of the Huge Arch burger with the caption: “Take a bite of our new product.” It is a direct reference to probably the most quoted bits of the unique viral clip, the place Chris Ok says he “loves this product” whereas tapping it carboard shell. Buffalo Wild Wings and other food joints also got in on the memes.
All of this led to folks utilizing the time period “burgermogging” on-line.
“Can’t consider the Burger King CEO simply burgermogged the McDonald’s CEO with extra aura than any company moid has ever had. bro is body dominant with a Whopper. it’s over for the golden arches,” posted Alex Cohen online in a tweet with over 30,000 likes. Think about explaining that publish to somebody from like 10 years in the past. Good luck.
Anyway, I now await the movies of the CEOs of Arbys, Whataburger, and Freddy’s consuming hamburgers in entrance of a digital camera in some grim try to rebuild the monoculture we misplaced many, a few years in the past. The burger-chomping CEO struggle is simply heating up. There’s a lot left to take advantage of from this uncommon second the place extra then 10% of the web is targeted on the identical factor.
