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    Home - Sports - PCB secures largest media rights deal for HBL PSL
    Sports

    PCB secures largest media rights deal for HBL PSL

    Naveed AhmadBy Naveed AhmadMarch 1, 2026Updated:March 1, 2026No Comments3 Mins Read
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    PCB secures largest media rights deal for HBL PSL
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    The Pakistan Cricket Board secured a four-year deal for the HBL Pakistan Tremendous League. Picture: AFP/File


    KARACHI:

    The most costly deal in HBL PSL historical past has been finalized. The four-year media rights have been bought to Walee Applied sciences for Rs 26 billion. The board will obtain roughly Rs 6.5 billion yearly. Walee can be the proprietor of the Pindi franchise. Matches are more likely to be broadcast on the state-run tv community.

    Three firms participated within the bidding course of—two for broadcast rights and one solely for digital rights. Walee’s mixed bid amounted to Rs 26 billion, whereas the reserve value was set at Rs 23.5 billion (Rs 16.5 billion for TV and the remaining for stay streaming).

    A non-public sports activities channel provided Rs 9 billion for TV rights solely, whereas one other firm bid Rs 3.5 billion for digital rights.

    The PCB had lately issued an commercial for the four-year PSL media rights, attracting a number of events. Two main sports activities channels additionally supposed to compete, however one allegedly had excellent dues of Rs 470 million, whereas the opposite owed greater than Rs 600 million. The board gave each events time to resolve the matter, however funds weren’t made, resulting in their disqualification. On Friday, the overview committee additionally rejected one channel’s request.

    To stop alleged collusion amongst channels, the board didn’t permit consortium bids this time. In Pakistan, firms had been allowed to bid for broadcast rights, stay streaming rights, or each. The bid safety for every class was Rs 100 million. The successful firm’s quantity might be adjusted, whereas others will obtain refunds.

    Final yr, 34 PSL matches had been performed. With the addition of two new groups, the entire will improve to 44 matches. In response to laws, after deducting manufacturing bills, if a broadcast deal exceeds Rs 3 billion, an extra $500,000 might be allotted for signing icon overseas cricketers. Of the remaining quantity, 80% will go to the PCB and 20% to franchises.

    Final yr, manufacturing bills exceeded Rs 1 billion. The eleventh version of the league will start on March 26. It’s value noting that the earlier TV rights two years deal was value Rs 6.5 billion yearly.. Nevertheless, the board continues to be awaiting fee of a big quantity. This time, a financial institution assure of Rs 6.5 billion can be being obtained from the profitable bidder, which could be encashed in case of non-payment.



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