Farzana Raja
DUBAI: H.E. Hussain Muhammad, Consul Normal of Pakistan in Dubai, together with Mr. Ali Zeb Khan, Commerce & Funding Counsellor, inaugurated the Pakistan Pavilion at ISM Center East 2025, held from 15 to 17 September on the Dubai World Commerce Centre.
Two companies are collaborating underneath the umbrella of the Commerce Growth Authority of Pakistan (TDAP), whereas 17 different Pakistani firms are showcasing their merchandise independently. Exhibitors are presenting a variety of premium confectionery, baked and frozen merchandise, biscuits, desserts, goodies, candies, chips, and snacks.
H.E. Hussain Muhammad emphasised that Pakistan’s participation in ISM Center East displays the nation’s rising energy within the international confectionery and snack trade. “The presence of Pakistani companies at this premier platform highlights the standard, range, and competitiveness of our merchandise and helps strengthen commerce linkages with the UAE, the broader Center East, and past. Such engagements will open new avenues for Pakistani exporters in worldwide markets,” he stated.
Mr. Ali Zeb highlighted that participation within the largest confectionery and snacks commerce exhibition offers a really perfect alternative for Pakistani firms to entry international markets and develop enterprise collaborations.
This 12 months’s exhibition has attracted greater than 700 exhibitors from over 60 international locations. The MENA area continues to file robust year-on-year progress in snack consumption, making it one of many fastest-growing markets for health-focused, eco-friendly, and culturally tailored snacking options.
