Swatch Teams Up with Audemars Piguet for Launch
Swiss watchmaker Swatch and luxury partner Audemars Piguet are betting big on a Gen Z “product drop” culture – buzzy, often limited launches that have helped spur sales from Labubu dolls and Nike trainers to Popeyes chicken. The maker of popular colorful watches has stirred debate – and seen some punches thrown – with a…
