Netflix is growing its funding in video podcasts, with its newest tasks that includes well-known comic Pete Davidson and Cowboys Corridor-of-Famer Michael Irvin.
The streaming big announced on Wednesday two unique video podcasts coming to the platform: Irvin’s “The White House,” streaming on January 19, and “The Pete Davidson Present,” debuting on January 30.
Each collection, obtainable solely to Netflix subscribers, are designed to leverage the star energy of their hosts. Davidson already has two comedy specials on the service which have carried out effectively for the streamer. In the meantime, Irvin stands out as a distinguished determine within the sports activities world and was an enormous focus in Netflix’s documentary collection “America’s Staff: The Gambler and His Cowboys.” His new present is more likely to attraction to the hundreds of thousands of soccer followers who already subscribe to the service.
Davidson’s present will characteristic candid, behind-the-scenes conversations with mates from his personal storage, airing each Friday, whereas Irvin’s present will ship in-depth sports activities information, evaluation, and commentary twice every week, joined by notable visitor co-hosts like former NFL All-Professional huge receiver Brandon Marshall.
These originals will be a part of Netflix’s rising slate of video podcasts, alongside licensed titles from iHeartMedia, Spotify, and Barstool Sports activities akin to “Pricey Chelsea,” “My Favourite Homicide,” and “The Ringer.” Notably, as a part of these licensing agreements, these reveals aren’t obtainable in full on YouTube.
Wednesday’s information comes at a time when Netflix is more and more attempting to problem YouTube’s dominance within the podcast area, with viewers watching over 700 million hours of podcasts per 30 days on front room gadgets in 2025.
Nonetheless, Netflix remains to be within the early phases of creating its podcast library. With hundreds of thousands of podcasts obtainable throughout YouTube, Spotify, and different rival platforms, the huge array of decisions poses a major problem for Netflix. If the corporate desires to seize an honest chunk of that viewers, it’s bought numerous catching as much as do.
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Netflix’s chief know-how officer, Elizabeth Stone, addressed the corporate’s podcast ambitions on the TechCrunch Disrupt 2025 occasion in October, discussing how the growth into video podcasts represents a part of a broader technique to discover new interactive content material sorts.
