Netflix is rolling out a stay voting characteristic

Netflix right now is launching a brand new characteristic that can enable customers to work together with stay content material by means of voting. The streaming firm mentioned the choice can be obtainable with the premiere of its live-streamed expertise present “Star Search” on January 20.

Subscribers will have the ability to both decide a variety from a multiple-choice menu or price somebody’s efficiency on a scale of 5 stars. Votes could be forged utilizing both a TV distant or the Netflix app.

Netflix mentioned that the characteristic will work globally, and on the backend, the platform will tally votes in real-time. Viewers may have a restricted time to vote, and as soon as that point has lapsed, further votes received’t rely. Meaning should you’re watching the present later, you may’t take part within the voting.

The streamer started testing live voting in August 2025 with “Dinner Time Dwell with David Chang.” Throughout TechCrunch Disrupt 2025, the corporate’s CTO, Elizabeth Stone, confirmed that the corporate would quickly launch the characteristic extensively.

“In the event you’re sitting at dwelling watching ‘Star Search’ in your TV, you’ll have the ability to both on the TV or your cell phone really put in a vote that advances or doesn’t advance a number of the contestants on the present,” Stone had mentioned.

“So it’s only a very early beginning instance of the ways in which we expect content material could be extra interactive over time, throughout gadgets, between TV and cell, the place a member who subscribes to Netflix can really really feel like they’re a part of the story, affect the storyline, and really feel immersed in that.”

Netflix has closely leaned in to stay content material with exhibits like “All people’s Dwell with John Mulaney” and “Dinner Time Dwell with David Chang,” together with sports activities broadcasts, together with the NFL Christmas special and WWE exhibits. In October, the corporate launched interactive video games that individuals can play on their good TVs. Netflix is now merging each these threads into one by launching stay voting.