On-demand laundry and dry-cleaning platform Laundryheap has accelerated its international growth strategy with launches in four new markets: Colombia, Mexico, Malaysia and Scotland.
The latest expansion sees the company enter Bogotá, Mexico City, Kuala Lumpur and Edinburgh, taking its total footprint to 28 cities across 16 countries. Existing markets include the United States, Singapore, the Netherlands, the UK, the UAE and France, with further launches planned throughout 2026.
Founded by Deyan Dimitrov, Laundryheap positions itself as the world’s largest on-demand laundry service, having served more than 400,000 customers globally and processed over 110 million items to date. The business has grown rapidly over the past five years, reporting 700 per cent growth since 2020 as consumers increasingly embraced app-based convenience services.
Dimitrov said the new openings marked a significant step in the company’s ambition to become the most trusted global brand in the sector.
“Our launches into Colombia, Mexico, Malaysia and Scotland mark another major milestone in Laundryheap’s journey to becoming the world’s most trusted name in on-demand laundry and dry cleaning,” he said. “Expanding into these vibrant markets reflects both the strength of our technology platform and the growing global demand for reliable, 24-hour turnaround services.”
Laundryheap’s app-based model allows customers to book collections for clothes and bedding, which are laundered or dry cleaned and returned within 24 hours. In select cities including London, Dubai and Abu Dhabi, the company introduced an Express Overnight service last year, offering turnaround times of as little as eight hours.
Beyond individual customers, the company has expanded into commercial partnerships, working with bars, restaurants, hotels and short-term rental operators. Corporate partners include Emirates Skywards, CitizenM and Klarna.
The expansion follows a series of strategic acquisitions aimed at consolidating the fragmented on-demand laundry market. Over the past three years, Laundryheap has completed seven acquisitions, including France’s Lavoir Moderne and Singapore-based Oppa Laundry. It previously acquired UK rival Laundrapp in 2022.
The company has raised £17 million in funding to date from investors including Alex Chesterman, Nickleby Capital, Verb Ventures, The Side by Side Partnership and Claret Capital Partners.
With fresh market entries in Latin America and Southeast Asia, and further planned growth in the United States and the Gulf region, Laundryheap is pursuing what it describes as its most aggressive international expansion strategy to date, as competition intensifies in the global on-demand services sector.
Amy Ingham
Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.
