Apple hosted its new {hardware} occasion at this time, releasing its iPhone 17 lineup, together with updates for the Apple Watch and AirPods. For the iPhone 17 fashions, updates included bigger screens and an improved digital camera system, in addition to the introduction of an ultra-thin iPhone Air that replaces the Plus mannequin.
And the corporate could also be asserting extra new {hardware} quickly, with Bloomberg’s Mark Gurman reporting {that a} new iPad Professional, an up to date Imaginative and prescient Professional, up to date AirTags, a brand new Apple TV, a brand new HomePod mini, and up to date MacBooks are coming in both 2025 or the primary half of 2026.
iPhone 17, 17 Professional, and 17 Professional Max
The iPhone 17 acquired a makeover to align extra intently with the Professional fashions. It incorporates a barely bigger 6.3-inch display, which is a rise of 0.2 inches in comparison with the iPhone 16. It additionally has a 120 Hz show, a considerable improve from the present 60 Hz. The telephone additionally has a 48-megapixel ultrawide digital camera.
It is available in new colours: lavender, mist blue, black, white, and sage.
The Professional’s upgrades are primarily on the again of the telephone. The three rear cameras at the moment are organized in an oblong bar that extends from one fringe of the gadget to the opposite. The flash, mild sensor, and microphone are positioned far to the fitting aspect. The place the MagSafe charger is, the Apple emblem is centered for aesthetic causes.
Notably, the iPhone 17 Professional switched supplies, changing the titanium band across the display with aluminum.
The iPhone 17 begins at $799 and has a base storage of 256GB. In distinction, the iPhone 16 began at $699 for 128GB. The Professional mannequin prices $1,099, and the Professional Max is $1,199.
Techcrunch occasion
San Francisco
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October 27-29, 2025
Whereas the occasion’s major focus was on the iPhones, Apple introduced new telephone circumstances as a bonus. Known as “TechWoven” circumstances, these characteristic a better high quality woven materials in comparison with the discontinued “FineWoven” line of cloth circumstances Apple launched in 2023.
Lacking from the keynote was any point out of an AI-enhanced Siri, which places Apple method behind Google and its opponents.
iPhone Air
The most important announcement on the occasion was the debut of Apple’s slimmest telephone ever, the iPhone Air, which replaces the iPhone Plus.
This gadget has a profile thickness of 5.6 mm, making it about 0.08 inches thinner than present iPhones. It additionally incorporates a 6.6-inch display and a 120 Hz ProMotion show. The gadget is eSIM solely, which helps the product keep its glossy design.
This transfer seems to be Apple’s response to the development of slimmer smartphones, following within the footsteps of different corporations like Samsung and Huawei. The iPhone Air may doubtlessly outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Moreover, it could pave the best way for Apple’s long-rumored foldable telephone, predicted to launch in September 2026.
The gadget is priced at $999 and will likely be accessible in black, white, sky blue, and light-weight gold.
Apple Watch Collection 11, Extremely 3, and SE 3
After a two-year wait, Apple introduced the Apple Watch Extremely 3, which incorporates quicker charging speeds, 5G help, and satellite tv for pc connectivity. The watch additionally incorporates a bigger show.
Nonetheless, some of the thrilling upgrades for each the Extremely 3 and Collection 11 is the incorporation of blood pressure-monitoring capabilities. This characteristic notifies customers if their blood stress ranges are too excessive or too low.
The third-generation Apple Watch SE, in the meantime, didn’t obtain main updates, except for an always-on show, because of a quicker S10 chip.
Costs for the watches are $249 for the Apple Watch SE 3, $399 for the Collection 11, and $799 for the Extremely 3.
AirPods Professional 3
After the discharge of the AirPods Professional 2 in 2022, it’s about time for an improve. The AirPods Professional 3, priced at $249, options smaller earbuds, improved audio, and a brand new heart-rate-sensing characteristic. It additionally options stay translation know-how, powered by Apple Intelligence, to assist customers translate overseas languages in actual time.
This story has been up to date.
