KARACHI:
Actor Hira Mani, considered one of Pakistani tv’s most recognisable faces, has introduced her debut within the vogue trade with the launch of Hira Mani Couture, a luxurious label that she says blends “timeless custom with fashionable artistry.”
The announcement got here by a collection of Instagram posts, the place the actor shared glimpses of her imaginative and prescient for the model. “A debut outlined by element — effective threadwork, fluid cuts, and silhouettes crafted to have a good time magnificence. Step into the world of Hira Mani Couture,” learn one of many posts.
One other launched Afsaanay ’25, the primary assortment, with the promise that “each element tells a narrative” by intricate embroidery and sleek silhouettes.
Based on the model’s messaging, the philosophy behind Hira Mani Couture is rooted in “artistry, high quality, and individuality,” aiming to create ensembles that “embody luxurious whereas staying true to custom.”
Hira described the label as extra than simply clothes, framing it as “a celebration of womanhood, confidence, and the enjoyment of dressing up.” The debut displays a shift for the star, who has constructed her profession largely on the small display screen.
Greatest identified for her roles in serials corresponding to Do Bol, Meray Paas Tum Ho, Yaqeen Ka Safar, and Kashf, Hira has lengthy been within the public eye not only for her appearing, but in addition for her outspoken persona and daring vogue selections.
That boldness, nevertheless, has typically drawn controversy. Only recently, she confronted on-line criticism after posting a rain-themed photoshoot in a blue silk saree. Captioned with a romantic line — “The climate is telling whose mischief it’s, the raindrops are revealing whose heat it’s” — the pictures rapidly went viral.
However many customers accused the actor of insensitivity, pointing to the devastating floods and heavy rains which have claimed lives throughout the nation. “This isn’t the time for daring photoshoots. The nation is in mourning,” one consumer commented.
One other urged her to observe the instance of fellow actors Ayeza Khan and Mahira Khan, typically praised for his or her understated model. Such scrutiny just isn’t new for Hira, who has incessantly been a lightning rod for debate on social media.
Admirers laud her confidence and willingness to push boundaries, whereas detractors query her timing and style. But, in shifting into vogue, she seems decided to channel that very same confidence into design.
With Afsaanay ’25 “launching quickly,” Hira Mani Couture guarantees to supply “vogue that resonates with grace, versatility, and a contact of recent glamour.” Whether or not her new enterprise will silence critics or gas additional dialog stays to be seen — however very similar to her appearing profession, it’s unlikely to go unnoticed.
