August twenty eighth was Worldwide Youth Day and World Hip-Hop Day. Within the spirit of this intersection, Spotify revealed some compelling information illuminating how Gen-Z in Pakistan is reworking the best way music is found, shared, and skilled on its platform.
In line with their statistics, Gen-Z customers predominantly tune into the app between 10 pm and midnight, making late night the prime listening window. Majority of customers entry the streaming platform by way of their cell phones which stays the central system for streaming among the many youth.
Spotify additionally revealed that energetic playlist curation noticed a forty five% improve amongst Gen-Z customers. This reveals how the era values creating their very own distinctive listening expertise with tracks of their selection quite than counting on suggestions or pre present playlists. Gen-Z is not only consuming music on Spotify, they’re curating, constructing communities, and pushing native voices onto international platforms.
The stats additionally showcase hip hop’s meteoric rise in Pakistan. Native hip-hop streams have soared by 245% since 2022. Standout artists on this style embody Talha Anjum whose music Departure Lane is up 2,700% and Heartbreak Child, which is up 500% since each tracks had been launched in 2024. Rising abilities with rising reputation embody JJ47, Jokhay, JANI, and Umair. Umair notably grew 1200% for the reason that yr 2022.
These insights underscore a era that’s deeply passionate and expressive, united by music that’s rooted in Pakistan’s tradition but open to international currents. Spotify’s launch in Pakistan is unlocking new pathways for native artists to rise and thrive past the native stage.
Spotify started operations in Pakistan (together with Bangladesh and Sri Lanka) on February 23, 2021, providing each free entry and a number of subscription tiers designed to suit native wants. By making music accessible and reasonably priced, the streaming platform helped deal with Pakistan’s longstanding piracy points. With its availability, customers who beforehand relied on unlawful downloads now had a professional and reasonably priced different.
Pakistan’s music business has grown considerably as a consequence of Spotify’s launch. Streaming tradition had by no means been launched within the area up till this level. This has resulted in a large improve in music consumption, artist fanbases and occasions. The idea of cohesive full size albums was additionally solidified and made simply accessible, additional contributing to the rising musical richness within the nation.
