Warner Bros. Discovery CEO David Zaslav has said that HBO Max will change into dearer, whereas additionally making it tougher to share passwords, as first reported by The Hollywood Reporter. Zaslav spoke about the way forward for the streaming service on the Goldman Sachs Communacopia + Know-how Convention.
“The truth that that is high quality — and that’s true throughout our firm, movement image, TV manufacturing, and streaming high quality — all of us assume that provides us an opportunity to boost value,” he stated. “We predict we’re manner underpriced.”
Zaslav additionally stated that the streaming service’s crackdown on passwords shall be coming sooner or later.
“We haven’t been pushing on the password sharing and the economics but,” he stated. “Individuals are actually beginning to love HBO Max. That’s the important thing. We would like them to fall in love with our content material, with our collection, with the differentiated providing exterior of the U.S. It’s all difficult with the password sharing. We’re going to start to push on that.”
At the moment, a Fundamental with Advertisements plan prices $9.99 per thirty days, a Normal plan prices $16.99 per thirty days, and a Premium plan prices $20.99 per thirty days.
