Grubhub is making a daring transfer in an effort to shut the hole with opponents DoorDash and Uber Eats.
On Monday, the corporate unveiled each its Super Bowl 2026 commercial and a major policy change: Beginning quickly, all supply and repair charges shall be eradicated for restaurant orders exceeding $50. This initiative might ship important price financial savings for purchasers and will improve Grubhub’s enchantment in a fiercely aggressive market.
The brand new Tremendous Bowl commercial stars actor George Clooney at an extravagant feast. Because the host dramatically asks, “Who will eat the charges?” Clooney responds, “Grubhub will eat the charges.”
Grubhub says this can be a everlasting providing geared toward placing more cash again in clients’ pockets amid difficult financial occasions. The corporate notes that supply and repair charges on orders over $50 normally common about $13 per transaction throughout meals supply apps.
Grubhub’s transfer to completely get rid of charges on all orders over $50 stands out as a novel supply within the meals supply house. Neither DoorDash nor Uber Eats gives a everlasting waiver of supply and repair charges on giant orders. Their promotions are usually limited-time gives or tied to paid subscription companies (reminiscent of DashPass or Uber One), which frequently apply solely to pick eating places or are topic to different restrictions.
Moreover, this new providing comes as Grubhub faces challenges in consumer development and trails behind its opponents. The supply firm, which was acquired by Marc Lore’s Marvel Group in 2024, noticed its month-to-month lively customers decline by 20% year-over-year in 2025, to eight million, according to advertising and marketing intelligence agency Sensor Tower. DoorDash boasts practically 50 million month-to-month lively customers.
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June 23, 2026
Along with its new payment coverage, Grubhub not too long ago acquired Declare, a startup offering cash-back rewards at native eating places, which clients can redeem for dine-in or pickup orders. With Declare, Grubhub goals to assist extra eating places interact clients by means of customized rewards packages.
