Google DeepMind is hiring the CEO and a number of other high engineers from Hume AI, a startup engaged on emotionally clever voice interfaces, as a part of a brand new licensing settlement, WIRED has discovered.
Monetary particulars of the deal are confidential, however Hume AI says the corporate will proceed to produce its know-how to different frontier AI labs.
The deal is the most recent signal that AI firms anticipate voice mode to turn into an more and more necessary interface for interacting with prospects—and that understanding a person’s feelings and temper based mostly on their voice interactions is essential.
Hume AI expects to herald $100 million in income in 2026 as it really works with AI labs on tuning AI fashions to be extra succesful and helpful voice helpers, says John Beadle, cofounder and managing associate of AEGIS Ventures, which invested in Hume AI. To this point, the corporate has raised $74 million in funding.
CEO Alan Cowen, who has a PhD in psychology, will be a part of Google DeepMind together with roughly seven different engineers. Cowen and the opposite Hume AI recruits will assist Google DeepMind combine voice and emotional intelligence into its newest fashions, based on sources who spoke on the situation of anonymity as they aren’t licensed to talk publicly concerning the deal.
Hume AI has invested thousands and thousands in growing fashions and instruments to hone sensible voice interfaces and to detect feelings within the voices of customers. The corporate trains its fashions by having specialists annotate emotional cues in actual conversations. At Google, Cowen and his colleagues will assist the tech large combine voice and emotion know-how into its frontier fashions, sources say.
“Voice goes to turn into a major interface for AI, that’s completely the place it is headed,” says Andrew Ettinger, an skilled investor and govt who’s taking on because the CEO of Hume AI. Ettinger says the corporate will probably be releasing its newest fashions within the coming months.
Beadle, of AEGIS Ventures, says AI fashions that may detect a person’s feelings and adapt accordingly will turn into more and more priceless, not just for client gadgets but in addition in buyer help. “On the intelligence aspect, AI fashions are fairly good at this level, however from the dimension of normal helpfulness—do they perceive your emotion and might they reply in a method that lets you obtain no matter purpose you are driving in direction of—we predict there’s an enormous quantity of alternative for enchancment,” Beadle says.
The Hume AI deal might place Google to compete much more aggressively with OpenAI’s ChatGPT, which already contains a lifelike voice mode. Google additionally not too long ago partnered with Apple as a part of a multiyear settlement that can see Google Gemini energy a brand new model of Siri.
The Hume AI deal is the most recent association that blurs the road between a partnership and a standard acquisition. Such preparations permit massive tech firms to extract high-value expertise with out the federal government oversight that comes with a standard acquisition—although the Federal Commerce Fee recently said it’s going to start scrutinizing so-called “aqui-hires.”
In 2024, Google DeepMind reportedly paid $3 billion to license know-how from Character.ai, an organization engaged on lifelike chatbot companions. Related offers have seen Microsoft rent high expertise from Inflection; Amazon recruit the crew behind Adept; and Meta snag the CEO of Scale AI.

