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    Home - World - Edmonton marketing campaign launched to cut back collisions with LRT – Edmonton
    World

    Edmonton marketing campaign launched to cut back collisions with LRT – Edmonton

    Naveed AhmadBy Naveed AhmadJanuary 9, 2026No Comments3 Mins Read
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    Edmonton marketing campaign launched to cut back collisions with LRT – Edmonton
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    For the reason that opening of the Valley Line LRT in November 2023, there’s been a number of cases of automobiles colliding with it.

    The intersection of 75 Avenue and Roper Highway is among the most problematic.

    The Valley Line is a special sort of LRT than Edmontonians have been used to, designed to mix into site visitors and share the highway. There are not any crossing arms.

    That necessitated modifications for drivers. As an example, at many intersections, you can not flip proper on pink. However not everyone seems to be getting the memo.

    During the last 5 years, with the Capital and Metro LRT traces, there’s been a complete of six collisions.

    On the Valley Line, town’s numbers present a special story.

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    There’s been 31 crashes within the final two years and two months with the path to town’s southeast.

    Story continues under commercial

    Nonetheless, the frequency of the crashes is reducing over time.


    Click to play video: '2 Valley Line LRT crashes involving cyclist, semi running red light in less than 24 hours'

    1:50
    2 Valley Line LRT crashes involving bicycle owner, semi working pink gentle in lower than 24 hours




    The Alberta Motor Affiliation (AMA) hopes to proceed that development, by educating drivers with a public marketing campaign that features a wrap on the practice, billboards, social media posts and commercials.

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    “Trains can’t cease on a dime, they’ll’t swerve out of the way in which. Actually it’s the motive force’s duty to concentrate once they’re coming to an intersection,” defined Hannah Hamilton, AMA’s secure communities supervisor.

    “We took out the wraps as a very visible approach to remind folks — don’t damage the practice. We now have the band aids on them.”

    They are saying issues like ‘Ouch’ and ‘Give the practice a brake.’

    As for town, in an announcement, the top of the Edmonton Transit Service (ETS) stated they’ve been bettering signage, lane markings and site visitors indicators to assist alert Edmontonians to the presence of the practice.

    Story continues under commercial

    There are not any plans so as to add crossing arms.

    When you’re fearful about what the injury to the LRT will price, ETS stated the drivers are within the incorrect, and their insurance coverage has to pay.


    &copy 2026 World Information, a division of Corus Leisure Inc.





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