Following the success of TikTok and Instagram Reels, Disney announced that it’s bringing short-form video content material to Disney+ within the U.S. this 12 months in a bid to spice up every day engagement. Disney made the announcement at its Tech + Information Showcase occasion at CES 2026.
The corporate stated within the weblog submit that the expertise “will evolve because it expands throughout information and leisure and delivers a extra customized, dynamic expertise that reinforces Disney+ as a must-visit every day vacation spot.”
Disney informed Deadline that the movies may embody authentic short-form content material, repurposed social clips, scenes from TV reveals or films, or a mixture.
“We’re clearly excited about integrating vertical video in methods which can be native to core consumer behaviors,” Erin Teague, EVP of Product Administration for Disney Leisure and ESPN, informed Deadline. “So, it gained’t be a sort of a disjointed, random expertise.”
The transfer comes as Disney launched a personalised vertical video feed within the ESPN app final 12 months.
By introducing short-form video content material to Disney+, the corporate is focusing on youthful customers who’re accustomed to watching fast clips on their telephones fairly than long-form content material like TV reveals and flicks.
Disney+ gained’t be the primary streamer to discover vertical video, as Netflix launched a vertical feed final 12 months that lets customers scroll by means of clips from its authentic titles.
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