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LAHORE:
LAAM Vogue Week opened its management programme in Lahore with an occasion that set out its ambition to reshape Pakistan’s style financial system, drawing designers, manufacturers, media figures and trade voices to stipulate a runway-to-digital mannequin aimed toward world attain.
Held on the firm’s headquarters, the gathering served as the primary formal introduction to the broader LFW ecosystem, presenting a framework that mixes artistic expertise with know-how and shopper entry to place Pakistani design for worldwide discovery and long-term business progress.
A panel that includes LAAM and LFW co-founders Amir Iqbal and Arif Iqbal, Design651 chief govt Saad Ali, and LFW artistic leaders HSY and Maheen Kardar explored the platform’s pillars of curation, attain and commerce below the moderation of Lotus PR World head Selina Rashid.
Audio system mentioned the platform will assemble luxurious homes, couture ateliers, textile giants, high-street labels and rising designers in a single curated house, guaranteeing a broad however selective presentation of Pakistani style that mirrors the trade’s depth and variety at house and overseas.
LFW’s organisers underscored LAAM’s present attain throughout 120 nations, saying the mixed viewers of greater than 500 million life-style shoppers and over 6 million lively style patrons positions the platform as Pakistan’s first globally optimised style ecosystem from the outset.
Amir Iqbal mentioned the platform connects world demand with Pakistani creativity, whereas Arif Iqbal described know-how because the spine enabling designers to be discoverable and collections deliverable worldwide by real-time runway-to-e-tail integration.
Saad Ali mentioned LFW marks an evolutionary step for the sector after years of experimentation, calling it a construction that honours craftsmanship whereas making ready the trade for a digital and export-led future pushed by scale and accessibility.
The occasion additionally served as the primary milestone forward of LFW’s debut version in January 2026, which is able to showcase luxurious, couture, high-street, textile and rising expertise below a partnership between LAAM and Design651 with HSY main occasion path.
