Crypto Channels’ Viewership Slumps to Ranges Not Seen Since 2021

New information recommend that crypto content material consumption is collapsing throughout platforms.

Crypto-focused YouTube channels are seeing their weakest viewers engagement in additional than 4 years. New information revealed that the general view counts have continued to slip.

Whereas crypto viewership is more likely to return to 2021 ranges ultimately, consultants don’t count on a restoration this yr.

Retail Exodus Hits Crypto YouTube

As per the newest information shared by analyst Benjamin Cowen, the 30-day transferring common of views throughout dozens of main crypto YouTube channels has fallen to ranges final seen in January 2021. The downturn isn’t restricted to a single platform or algorithm change. As a substitute, it’s a continued slide from post-2021 peaks, with current exercise dropping to a multi-year low.

YouTuber Tom Crown stated the slowdown has prolonged throughout social platforms since October 2025, and sentiment is now corresponding to earlier bear markets. One other creator, Jesus Martinez, stated he grew his channel steadily since early 2022, however even his greatest movies by no means matched the peaks he noticed in 2021.

TikTok creator “Cloud9 Markets” weighed in, saying the decline in consideration may additionally be because of repeated scams and pump-and-dump schemes involving “ponzi” altcoins, and added that retail traders are merely “bored with getting rekt.” Moreover, market commentator “MissCrypto” described the present Bitcoin rally as a “Ghost City Rally,” whereas noting that the crypto is holding round $92,000 whereas public consideration continues to drop. She stated that this hole exhibits that establishments, reasonably than retail traders, are driving the market.

In consequence, a lot of the dialog amongst retail traders has now shifted in the direction of various belongings, together with treasured metals.

Traders Pivot Towards Secure Havens

Petr Kozyakov, Co-Founder and CEO at Mercuryo, additionally confirmed that retail’s rising curiosity in treasured metals is shaping each crypto value motion and safe-haven demand. In an announcement that CryptoPotatothe exec stated,

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“Bitcoin has surrendered early good points after breaching the $92,000 mark in Asia buying and selling as the most important cryptocurrency mirrors main US tech shares in a risk-off mode retreat. Markets look like weighing rising tensions between US Federal Reserve Chairman Jerome Powell and President Donald Trump.

In opposition to this backdrop, and amid escalating geopolitical dangers, merchants are retreating to protected haven belongings reminiscent of gold and silver. In the meantime, within the digital token area, the narrative of accelerating inflows into privateness cash, which so outlined the ultimate months of 2025, is constant to play out with Monero and Zcash recording good points of 16 per cent and 4 per cent, respectively.”