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Common view of Lord’s Cricket Floor throughout play. Photograph: REUTERS
KARACHI:
Because the yr involves a detailed, TikTok has launched its listing of essentially the most searched subjects in Pakistan in 2025, providing a transparent sense of what dominated public consideration over the previous twelve months.
The searches replicate a mixture of main nationwide moments and on a regular basis pursuits, highlighting how the platform is more and more used as a spot to look issues up, not simply scroll by content material.
Cricket continued to drive among the greatest spikes in search exercise. Babar Azam remained essentially the most searched sportsperson, with curiosity peaking round discussions of his one hundredth century.
Excessive-profile fixtures comparable to Pakistan v India and Pakistan v South Africa additionally ranked among the many prime searches, underlining how cricket conversations now unfold alongside quick clips, reactions and commentary shared throughout the platform.
Journey emerged as one other main space of curiosity. Islamabad, Lahore and Karachi featured among the many most searched locations, whereas areas comparable to Altit Fort Hunza and the Chenab River pointed to a rising curiosity about native locations. Many of those searches had been tied to planning and discovery, with customers turning to creator-led critiques and suggestions earlier than making journey choices.
Meals searches mirrored each consolation and trend-driven curiosity. Biryani remained a constant favorite, however newer traits comparable to lava burgers, Dubai chocolate and matcha drinks additionally gained traction. The combination means that TikTok has turn into a key area for locating meals traits and deciding what’s value attempting.
Leisure searches remained robust all year long. Turkish sequence continued to draw consideration, alongside native productions comparable to ‘Tamasha’, ‘Meri Bahuein’ and ‘Mein Manto Nahi Hoon’. Occasions just like the Hum Awards 2025 additionally ranked extremely, indicating sustained curiosity in tv and award tradition.
Music discovery was formed by viral tracks together with ‘Jhol’ by Maanu and Annural Khalid and ‘Ranjheya Ve’ by Zain Zohaib, whereas musicians comparable to Talha Anjum, Hassan Raheem and Ali Zafar featured prominently in searches.
TikTok creators and showbiz figures additionally drew constant curiosity. Names like Jannat Mirza, Kanwal Aftab and Sid Mr Rapper had been among the many most searched creators, whereas actors together with Mahira Khan, Fahad Mustafa and Imran Ashraf featured strongly in celebrity-related queries.
Past leisure, the info factors to an increase in sensible searches. Product critiques, software program updates, mehndi designs and AI-related queries had been amongst notable traits, suggesting that customers are more and more counting on TikTok to reply on a regular basis questions rapidly and in an area context.
In accordance with TikTok, interest-based searches grew considerably over the yr, with notable will increase in searches linked to health, examine, journey and meals content material. The corporate says this displays how customers are actively in search of content material aligned with their pursuits somewhat than passively consuming what seems on their feeds.
Taken collectively, TikTok’s 2025 search traits supply a snapshot of a yr formed by shared cultural moments and on a regular basis wants, displaying how the platform has turn into embedded in how Pakistanis comply with occasions, make choices and uncover what’s subsequent.
