Aston Martin has confirmed it will cut 20% of its workforce after annual losses widened sharply, as the luxury carmaker battles weak global demand and the impact of US trade tariffs.
The Gaydon-based manufacturer said net losses jumped 52% last year to £493.2m, while operating losses reached £259.2m. The company employs about 3,000 people globally, meaning around 600 roles are expected to go, with the majority of cuts understood to affect UK operations.
Aston Martin said the restructuring programme would generate annual savings of approximately £40m, with most of those savings realised during 2026. It did not provide a detailed timetable for the redundancies but confirmed that roles across the business, including factory positions, would be affected.
The carmaker blamed “extremely disruptive” US tariffs introduced under Donald Trump, as well as subdued demand in China, the world’s largest automotive market. The company has already warned that tariffs have significantly affected sales in the US, one of its key territories.
In a statement, Aston Martin said: “Having undertaken at the start of 2025 a process to make organisational adjustments to ensure the business was appropriately resourced for its future plans, we had to take the difficult decision at the end of 2025 to implement further changes. This latest programme will ultimately see the departure of up to 20% of our valued workforce.”
The job cuts form part of a broader effort to stabilise the company’s finances after years of volatility. Alongside the workforce reduction, Aston Martin has trimmed its five-year capital expenditure plan to £1.7bn, down from £2bn, by delaying investment in electric vehicle development.
The move signals a shift in strategy as the company prioritises short-term cash preservation over accelerated electrification. It comes amid a wider slowdown in EV demand across the luxury segment and mounting pressure on automakers from rising borrowing costs and trade uncertainty.
Aston Martin said it expects further cash outflows in 2026 but forecast a “material improvement” in financial performance, supported by the launch of its Valhalla hybrid supercar. Around 500 deliveries of the £850,000 model are expected to contribute to improved margins.
The company is targeting gross margins in the high 30% range and adjusted earnings before interest and taxes close to break-even.
In a separate effort to bolster its balance sheet, Aston Martin last week agreed a £50m deal to sell perpetual branding rights to its Formula One team.
Despite the cost-cutting measures and asset disposals, the company faces continued scrutiny from investors over its long-running turnaround plan, as it attempts to rebuild profitability in a turbulent global market.
Paul Jones
Harvard alumni and former New York Times journalist. Editor of Business Matters for over 15 years, the UKs largest business magazine. I am also head of Capital Business Media’s automotive division working for clients such as Red Bull Racing, Honda, Aston Martin and Infiniti.
