The AI trade’s pursuit of licensable content material has been a messy affair, crammed with lawsuits and accusations of copyright infringement. Now, as tech corporations search for legally protected sources of AI coaching information, Amazon is reportedly contemplating launching a market the place publishers can license their content material on to AI corporations.
The Info reported Monday that the e-commerce large has been assembly with publishing executives and alerting them to its plans to launch such a market. Forward of an AWS convention for publishers that occurred Tuesday, Amazon “circulated slides that point out a content material market,” wrote the outlet.
Reached by TechCrunch, an Amazon spokesperson didn’t deny the story however didn’t straight deal with the would-be market both, saying solely: “Amazon has constructed long-lasting, modern relationships with publishers throughout many areas of our enterprise, together with AWS, Retail, Promoting, AGI, and Alexa. We’re at all times innovating collectively to finest serve our prospects, however now we have nothing particular to share on this topic presently.”
Amazon wouldn’t be the primary main tech firm to take this route. Microsoft lately launched what it calls a Writer Content material Market (PCM), which it says will give publishers “a brand new income stream” whereas additionally offering AI programs with “scaled entry to premium content material.” Microsoft added that the PCM was designed to “empower publishers with a clear financial framework for licensing” their content material.
The transfer is a pure subsequent step for the AI trade, which has already sought to unravel the legally nebulous downside of how copyrighted materials leads to AI coaching information by forging offers with main information shops and media organizations. OpenAI, as an illustration, has already signed content-licensing partnerships with the Related Press, Vox Media, Information Corp, and The Atlantic, amongst others.
These efforts haven’t been sufficient to stem the authorized fallout. The battle over copyrighted materials in AI algorithms has led to a monsoon of lawsuits, and the problem continues to be being labored out by the judicial system. New regulatory methods to cope with the problem are being proposed all the time.
Media publishers have additionally fretted concerning the methods wherein AI summaries — notably these surfaced by Google in its search outcomes — could also be miserable site visitors to their websites. One recent study claimed that such summaries have had a “devastating” influence on the variety of customers clicking by to web sites. The Info’s report notes that publishers might view the brand new marketplace-based content-sharing system as a “extra sustainable enterprise [than current, more limited licensing partnerships] that can scale up income” as AI utilization continues to escalate.
Techcrunch occasion
Boston, MA
|
June 23, 2026
