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    Home - AI & Tech - VC Jennifer Neundorfer explains how founders can stand out in a crowded AI market
    AI & Tech

    VC Jennifer Neundorfer explains how founders can stand out in a crowded AI market

    Naveed AhmadBy Naveed AhmadNovember 11, 2025No Comments3 Mins Read
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    VC Jennifer Neundorfer explains how founders can stand out in a crowded AI market
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    January Ventures co-founder Jennifer Neundorfer stopped by the Fairness podcast throughout TechCrunch Disrupt to talk about fundraising on this very AI-driven market.  

    Founders and buyers alike are obsessive about AI, and even Neundorfer mentioned her agency is methods to make use of AI to make their work extra environment friendly, akin to serving to to do due diligence in the marketplace and competitors. As for corporations being constructed, she has a choice for the founders seeking to create one thing completely new.  

    “The place I are likely to get excited is once I see somebody who’s utilizing AI to do one thing that isn’t 10x higher. It’s really to create a complete new expertise or workflow or conduct,” she mentioned. “That’s what we’re . Much less of the incremental adjustments and extra completely new behaviors.” 

    That is getting more durable for founders as a result of fatigue, she mentioned, has hit as extra AI concepts begin to sound the identical.

    “The place I believe founders are breaking via is once they can talk to buyers why what they’re doing is actually totally different than the opposite dozens of startups which can be doing that and why they’re the group to go after that,” she mentioned.  

    Whether or not we’re within the so-called AI bubble or not, Neundorfer says a market correction might be coming, and loads of the businesses getting windfalls of investor cash now won’t survive. The winners will navigate this second constructing “really category-defining corporations,” capturing the place the tech goes subsequent. “Founders who can keep forward of that curve, construct on the fringe of what’s attainable immediately, and construct for what’s coming,” she listed. “Founders who are capable of actually learn the market and perceive what it’s their buyer needs versus simply constructing what is feasible. These are the founders that can have a bonus.”  

    Elsewhere on the pod, she spoke about her life earlier than enterprise, the place she labored at YouTube and 21st Century Fox.  

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    “A lot of what I did was meet with individuals who had nice know-how,” she recalled of her time at 21st Century Fox. Assembly and speaking know-how with individuals was the a part of the job that gave her essentially the most pleasure, and helped her understand how a lot she would most likely love working with early-stage founders.

    However the studying curve was steep when she determined to transition to investing. Within the early days, she mentioned she would always examine in with founders and provides detailed enter on their corporations.  

    “That’s acceptable for some instances, however it’s actually concerning the relationship with the founder, supporting not solely weighing in on the enterprise, however supporting them as an individual,” she mentioned.  

    Now, she’s snug within the job. She serves as a mentor for numerous organizations, akin to Techstars, and has made greater than 50 investments at January Ventures, in keeping with PitchBook, nabbing some exits within the meantime.  

    All through the dialog, Neundorfer spoke concerning the altering enterprise market, funding ranges for minorities and girls, and about enterprise markets outdoors of San Francisco which can be seeing success. Her greatest recommendation to various founders proper now really goes for a lot of founders constructing on this local weather: ignore the noise and give attention to constructing a great firm.  

    “The rest turns into one thing they’ll’t management, and the fear isn’t value it.”  



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