You’ve doubtless seen one. Possibly even worn one. Possibly admired one on the wrist of somebody who calls his boat a “tender” and makes use of “summer season” as a verb.
Earlier than it grew to become the uniform of actual property builders and hedge fund whisperers, the Submariner was simply an excellent concept with superb timing. Rolex launched it in 1953, proper when leisure diving was turning into a factor individuals did on goal, for enjoyable. Jacques Cousteau had written The Silent World, scuba was all of the sudden accessible, and watches that didn’t flood had been helpful. The Submariner wasn’t the primary dive watch, nevertheless it was the primary to make being waterproof look refined.
A 1953 Reference 6204 Submariner being auctioned at Sotheby’s
Then James Bond wore one. Sean Connery, in a dinner jacket, flipping up the cuff to disclose a no-crown-guard Submariner on a too small nylon strap in 1964’s Goldfinger, did extra for Rolex than any advert marketing campaign might.
That affiliation caught. Even now, when most divers put on computer systems, and most Submariners by no means get moist, the watch carries a type of licensed hazard, like somebody who’s well mannered however was superb at bar fights.
Collectors obsess over particulars the remainder of us would wish a loupe and a minor in typography to note: serif versus non-serif fonts, lug widths, bracelet codes, crown guards, no crown guards.
These items sign period, rarity, and whether or not somebody paid 5 figures for one thing that when price lower than an excellent stereo. However the Submariner’s appeal is that this: it really works as effectively at 300 meters because it does beneath a French cuff. It’s not flashy, until you realize what you’re . Which, frankly, is the entire level.
