LOS ANGELES:
Reese Witherspoon and Jennifer Aniston can personally relate to the synthetic intelligence (AI) issues that ‘The Morning Present’ tv sequence unpacks in season 4.
Each actors have had their real-life likenesses stolen and utilized in deepfake movies, a predicament that Aniston’s fictional character Alex Levy, a journalist, faces.
Deepfakes are artificial media wherein an individual’s picture in a photograph or video is changed with another person’s likeness utilizing AI strategies. The extremely lifelike fakes are troublesome for viewers to detect, resulting in impersonation, fraud, blackmail and the unfold of misinformation and propaganda.
“There’s solely a lot you are able to do to attempt to catch all of it (deepfakes), you understand, as a result of it is simply occurring at such a fast velocity and such huge quantities that ‘how do you management all of it?’ I actually love that we’re exhibiting that within the present,” Aniston mentioned in an interview.
“There needs to be some guidelines or laws, one thing round how this AI is used as a result of it’s so harmful and it is simply reckless,” the ‘Pals’ hit TV sequence actor added.
‘The Morning Present’, recognized for taking up well timed political points, addresses in season 4 how the information business has modified for the reason that final episode in 2023. Beginning on Wednesday, the brand new season follows a gaggle of journalists as they cope with the merger between two main fictional networks, UBN and UBA.
“I imply, we discuss concerning the rise of the person journalist or the rise of the person voice,” mentioned Witherspoon, an govt producer for the present. She additionally portrays Bradley Jackson, an impulsive small-town native information reporter who finally ends up co-anchoring the present.
“We cope with the manosphere, all of the bro podcasters, individuals having a very robust affect over listeners by way of their medical recommendation to the best way to vote.” The ‘Huge Little Lies’ actor is happy with how the Emmy-nominated present has stayed related since its inception
“It is attention-grabbing how our present has charted so many alternative cultural actions from ‘MeToo’ to being woke to now, the anti-woke motion,” she mentioned. “So, we get to have this present that’s speaking about issues that persons are speaking about proper now at this minute, which actually makes it very topical.”
