Amid a worldwide reminiscence scarcity pushed by the AI buildout, Apple is elevating costs of its Mac and iPad lineups, as reported by Bloomberg. For the second, there isn’t a rise in iPhone costs, however there’s a risk that it might arrive later within the yr.
The brand new entrant to the MacBook lineup, MacBook Neo, will now value $699 as an alternative of $599. The corporate additionally raised the bottom MacBook Air’s worth from $1,099 to $1,299 and the MacBook Professional’s worth from $1,699 to $1,999. The desktop-class Mac Studio now prices $2,499, up from $1,999.
iPads additionally acquired a worth bump: The Air now prices $749, up from $599, and the Professional now prices $1,199, up from $999. The bottom iPad mannequin with the A16 chip now prices $449 as an alternative of $349, and the iPad Mini with the A17 chip prices $599 as an alternative of $499.
Apple’s good house units are costlier as effectively. The usual HomePod is up from $299 to $349, HomePod Mini is up from $99 to $129, and the Apple TV field is up from $99 to $129.
The corporate’s Imaginative and prescient Professional headset is now priced at $3,699, from its already expensive tag of $3,499.
“The patron electronics business is going through an unprecedented problem. The fast enlargement of AI knowledge facilities has created a rare surge in demand for reminiscence and storage. We’ve by no means seen a part worth enhance this a lot, this rapidly,” the corporate instructed CNBC in an announcement.
“We all know this isn’t welcome information, and we’re working tirelessly to seek out options,” it added.
Final week, Tim Cook dinner instructed The Wall Street Journal that worth hikes for Apple’s merchandise had been “unavoidable,” as reminiscence and storage part costs hold rising due to the AI growth. Throughout the firm’s earnings name in April, Cook dinner alluded that for iPhones, the corporate was going through constraints on the principle processing chip fairly than reminiscence. He additionally mentioned that it “might take a number of months to achieve supply-demand stability” for Mac Studio and Mac Mini.
Apple discontinued the bottom 256GB $599 Mac Mini in Could, and made the $799 base mannequin with 512GB storage the bottom mannequin. The M4 Professional configuration is now $1,599, up from $1,399.
In March, analyst agency Counterpoint famous that smartphone DRAM costs have jumped by 50%, and NAND Flash storage costs have jumped by over 90% quarter-over-quarter in Q1 2026.
“We’ve reached some extent the place absorbing reminiscence worth hikes is inconceivable until one needs to run a enterprise at a serious loss. Reminiscence costs have elevated greater than fourfold since This fall 2025, and this single part has eroded the revenue margins of most shopper electronics gamers. Apple has finished effectively to carry costs regular till now, although it hinted at will increase final week,” Tarun Pathak, analysis director at Counterpoint, instructed TechCrunch.
“The rising demand for AI infrastructure has basically modified the reminiscence provide chain, which means greater BOM (Invoice of Supplies) prices are actually a long-lasting problem. We additionally count on different PC and pill OEMs to comply with Apple’s instance. They could elevate costs on choose merchandise, lower reductions, or regulate their product traces to focus extra on premium units,” he added.
Whereas the AI chip crunch is affecting shopper firms, suppliers like Micron are reaping the advantages. The corporate clocked in a 4x bounce in year-over-year income in its most up-to-date earnings.
Once you buy by means of hyperlinks in our articles, we might earn a small fee. This doesn’t have an effect on our editorial independence.
