Indonesia’s monetary regulator has launched certification necessities for influencers who suggest crypto and different digital monetary belongings, because the nation expands oversight of economic promotions on social media.
Below Monetary Companies Authority Regulation No. 6 of 2026, introduced Wednesday, people recommending digital belongings should acquire competency certifications until they’re already topic to a separate licensing requirement.
Influencers might suggest solely digital belongings listed on licensed exchanges, whereas any service supplier they suggest should even be licensed. Advertising and marketing campaigns have to be carried out via regulated monetary providers companies, that are answerable for the promotional content material, and distributed via their official communication channels.
Indonesia joins a rising variety of jurisdictions tightening oversight of economic influencers, additionally known as finfluencers, with Australia and the UK introducing broader guidelines for funding promotions and the Philippines adopting crypto-specific advertising and marketing restrictions.
Machine translated excerpt of the OJK announcement. Supply: OJK
International regulators tighten oversight of economic influencers
Australia and the UK had been among the many earlier jurisdictions to make clear how present monetary legal guidelines apply to influencers.
In March 2022, the Australian Securities and Investments Fee (ASIC) said influencers might require a monetary providers license when their content material quantities to monetary recommendation or helps prepare transactions. It additionally warned that licensed monetary companies could also be chargeable for misconduct by influencers they have interaction with.
In 2024, the UK Monetary Conduct Authority (FCA) issued steerage saying unauthorized influencers might commit a legal offense when selling regulated monetary merchandise with out approval from an appropriately licensed agency.
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On April 24, the FCA Ice a world “week of motion” marketing campaign focusing on unlawful monetary influencers. In response to the FCA, 17 regulators participated, conducting enforcement actions, client consciousness campaigns and academic applications for influencers who wish to act responsibly.
The FCA mentioned it submitted 120 account-takedown requests protecting 1,267 unlawful monetary ads that had reached not less than 2.3 million UK social media accounts.
In the meantime, the Philippines introduced crypto-specific advertising and marketing restrictions in 2025 that cowl endorsements, sponsored materials, social media posts, podcasts, livestreams and sure paid academic content material.
Below the foundations, crypto asset service suppliers are required to reveal their licensed third-party entrepreneurs to the Philippine Securities and Alternate Fee.
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