Non-fungible token (NFT) undertaking Pudgy Penguins has expanded the retail attain of its buying and selling card recreation by means of a nationwide rollout at Goal shops in america.
Based on a press launch despatched to Cointelegraph, the launch of Vibes Collection 3 marks the sport’s largest retail enlargement up to now and brings the overall variety of circulated playing cards to fifteen million. The brand new set contains further gameplay mechanics, authentic paintings and appearances from characters within the Moonbirds assortment.
The rollout exhibits how Pudgy Penguins is extending its NFT-born mental property into mainstream shopper merchandise because it goals to construct a broader leisure franchise past digital belongings.
Pudgy Penguins developed Vibes in partnership with Orange Cap Video games, with Collection 3 following two earlier releases. The digital collectible undertaking is the fourth-largest NFT assortment by market capitalization, accordingly it knowledge tracker NFT Worth Ground.
Prime 5 NFT collections by market capitalization. Supply: NFT Worth Ground
Pudgy Penguins builds past NFTs
The undertaking has additionally expanded into toys, gaming, licensing and different shopper merchandise.
Pudgy Penguins has spent years turning its Ethereum-based NFT assortment right into a broader shopper model. Its bodily toys entered greater than 2,000 Walmart shops in 2023, and CEO Luca Netz said in Could 2024 that greater than 1 million toys had been bought over the previous 12 months.
The undertaking’s licensing mannequin additionally permits NFT holders to obtain 5% of web income from bodily merchandise that includes their particular person penguins.
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The franchise has pursued an identical enlargement by means of gaming. In 2025, Pudgy Penguins launched the skill-based Pengu Conflict recreation on The Open Community. On the time, Netz described gaming as a car for bringing the undertaking’s mental property to wider audiences.
It additionally launched a cellular recreation referred to as Pudgy Celebration in August 2025. Based on Pudgy Penguins, the sport’s downloads exceeded 1 million. Nevertheless, the undertaking mentioned on Monday that it might halt additional improvement of the sport and focus its assets on a browser-based recreation referred to as Pudgy World.
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