Ultrahuman ramps up U.S. push with Ring Professional as Oura tightens its grip

Ultrahuman, a Bengaluru-based health-tech startup recognized for its good rings, is trying to revive its U.S. enterprise after securing approval for its Ring Professional, organising a renewed battle with Oura, which has strengthened its dominance within the interim.

The newest approval, granted by U.S. Customs and Border Safety, comes lower than a month after the Ring Professional’s international launch in late February and follows an October ruling by the U.S. Worldwide Commerce Fee in favor of Oura that successfully curtailed imports of Ultrahuman’s good rings into the U.S. The restrictions value Ultrahuman as much as $50 million in misplaced gross sales because it was quickly unable to import its current Ring Air mannequin, CEO Mohit Kumar stated in an interview.

The U.S. stays probably the most important marketplace for good rings, accounting for about 2.6 million models offered in 2025 — roughly 60% of the worldwide complete of 4.4 million models — and rising 59% year-over-year, in keeping with IDC information shared with TechCrunch. The good ring market has additionally consolidated quickly, with Oura increasing its dominance in latest quarters as Ultrahuman’s share fell sharply throughout the interval of import restrictions.

Ultrahuman’s U.S. market share rose from 11.5% in 2024 to 24.6% by Q2 2025, earlier than falling to low single digits by the tip of the 12 months because the restrictions took impact, IDC analysis supervisor Jitesh Ubrani stated. Over the identical interval, Oura’s share climbed from 63.3% to 85%, capturing many of the floor misplaced by Ultrahuman.

The U.S. beforehand accounted for as a lot as 50% of Ultrahuman’s income at its peak, although that share has since declined as the corporate expanded in Europe and Asia throughout the interval of import restrictions, Kumar instructed TechCrunch. He downplayed the aggressive impression, saying Ultrahuman’s absence gave rivals solely a “three-month benefit” and that the corporate expects to regain misplaced floor rapidly.

Ultrahuman plans to ramp up its U.S. rollout instantly, with Kumar saying it may take 5 to 6 months to achieve full scale as the corporate rebuilds its provide chain and distribution.

The Ring Professional’s redesigned unibody steel construction helped the corporate safe U.S. clearance and shall be central to a comeback, with enhancements, it says, together with longer battery life and enhanced on-device processing.

Ultrahuman has opened U.S. pre-orders for the Ring Professional, with transport set to start on Could 15, in keeping with the corporate. The gadget begins at $399, with early pre-orders priced at $349 for the primary 1,000 prospects.

Kumar stated the Ring Professional was already in growth as a part of a broader product improve, but in addition helped handle the patent dispute. “We imagine the Ring Air is a non-infringing mannequin, and we’re combating that in federal court docket within the U.S.,” he stated, including that the brand new design was meant to resolve the difficulty extra definitively.

India emerges as subsequent battleground

Whereas Ultrahuman plans to ramp up its efforts within the U.S., rival Oura entered Ultrahuman’s dwelling market, India, final week with the launch of its Ring 4, setting the stage for broader rivalry throughout key markets.

Kumar was upbeat on the competitors, saying Ultrahuman stays centered on long-term progress in India at the same time as new gamers enter the market. He added that elevated competitors may assist increase consciousness in what stays a nascent class within the nation.

Good ring shipments in India declined 30.6% year-over-year in 2025, at the same time as Ultrahuman led the market with a 30.4% share, adopted by Gabit at 18.3%, per a latest IDC report. Common promoting costs fell 8.7% to $160, highlighting each rising competitors and pricing stress.

IDC expects the good ring market to proceed rising at a double-digit tempo within the U.S. and globally, although progress in India is more likely to stay extra muted, Ubrani instructed TechCrunch. Oura’s worldwide model recognition may assist it achieve traction within the nation, the place early native rivals have already light, leaving room for established international gamers to maneuver in, he added. Many early entrants in India had largely centered on repackaged {hardware} with restricted differentiation and have since scaled again their efforts.

The U.S. accounts for about 45% of Ultrahuman’s roughly 700,000 day by day lively customers globally, Kumar stated, underlining its significance to the corporate. The U.S. consumer base additionally skews extra feminine, with girls accounting for about 73–74% of customers there, in contrast with roughly 68% globally, up from about 65% a 12 months earlier.

Kumar additionally hinted at plans past good rings, saying Ultrahuman is engaged on a brand new wearable gadget centered on a special biomarker, as the corporate seems to increase its product portfolio. Ultrahuman presently tracks a spread of biomarkers together with coronary heart price, coronary heart price variability, pores and skin temperature, sleep phases, motion, and blood oxygen ranges.