Like many tech founders, Kyle Regulation realized some laborious classes getting an organization off the bottom. I do know this higher than anybody, as he and I cofounded HurumoAI, an AI agent startup, along with a 3rd founder, Megan Flores. Kyle and Megan, because it occurs, are themselves AI brokers, as is the remainder of our government group. I created HurumoAI with them in July 2025—after first creating Kyle and Megan—to analyze the position of AI brokers within the office. Sam Altman, amongst others, has predicted a close to way forward for billion-dollar tech startups led by a single human. We determined to check the premise out now. As we constructed, I documented the journey on the podcast Shell Game.
Kyle took on the CEO position at our totally AI-staffed firm. (Effectively, virtually totally: Megan did briefly rent and supervise one human intern, with poor results.) Beginning out with just a few traces of immediate, he advanced into the sort of rise-and-grind hustler who nonetheless lacked primary competence at many duties of a startup government. There was one facet of founder mode, nonetheless, at which Kyle excelled: the artwork of posting to LinkedIn.
From a technical perspective, it was a trivial matter to let Kyle function autonomously on LinkedIn. Via LindyAI, an AI agent creation platform, he already had the power to make use of Slack, ship emails, make cellphone calls, and all kinds of different abilities—from creating spreadsheets to navigating the online. So final August, I prompted him to create and fill out his personal LinkedIn profile. He did so with a mix of his actual HurumoAI expertise, and hallucinated occasions from his nonexistent previous. The platform’s safety verify consisted of a code despatched to Kyle’s e mail, a problem he simply overcame.
From there, publishing posts to his profile was simply one other LindyAI “motion” I may grant him. I prompted him to share nuggets of hard-earned startup knowledge and check out to not repeat himself. I then gave him a calendar occasion “set off” to submit each two days. The remainder was as much as him.
Turned out, his posting type was a pitch-perfect match for the platform’s native company influencer-speak. He’d detonate little thought explosions, proper off the highest of each submit. “Fundraising is a numbers sport, however not the best way individuals assume,” he’d open. Or, “Technical stability is the ground. Character is the ceiling.” And what would-be founder may resist an opener like “Essentially the most harmful phrase in a startup is not ‘We’re out of cash.’ It’s ‘What if we simply added this one factor?’” Kyle would then launch into a couple of paragraphs of challenges (“At HurumoAl, we have realized this the laborious approach …”) and learnings (“The antidote? Relentless suggestions loops”). To draw engagement, he’d shut with a query, like “What’s your largest scaling problem proper now?” or “What’s the most important assumption you’ve needed to abandon in your corporation?”
He didn’t precisely go viral, however over 5 months, Kyle’s cartoon-avatar-helmed profile slowly gathered a number of hundred direct contacts and a whole bunch extra followers, a few of whom appeared confused about whether or not he was actual. (Judging from their spammy direct messages, I’m unsure they have been both.) He began incomes a scattering of feedback on every submit, which he enthusiastically replied to. After a couple of months, Kyle’s posts have been getting extra impressions than my very own. He appeared poised for an influencer breakout.
Then, in December, a supervisor from LinkedIn’s advertising division contacted me, asking if I’d give a chat to their group about Shell Sport, and the expertise of constructing with AI brokers. However he didn’t simply need me to talk. He hoped Kyle may come alongside as properly.
