The Lloyds British Enterprise Excellence Awards has introduced a serious new media partnership with ITV for 2026.
The ITV Progress Accelerator Award will give the successful enterprise £500,000 of nationwide tv promoting, believed to be the biggest and most commercially precious award ever provided to a single firm by a UK enterprise awards programme.
The model new class is designed to establish and actively speed up certainly one of Britain’s fastest-growing companies by giving it entry to the dimensions, attain and credibility of ITV promoting.
The ITV Progress Accelerator Award is aimed toward companies demonstrating distinctive momentum, robust management and the ambition to scale at tempo. The award targets firms which have outgrown regional visibility and are able to step onto a nationwide stage.
The successful enterprise will obtain £500,000 of ITV promoting, offering entry to thousands and thousands of viewers throughout ITV’s broadcast channels and ITVX
Talking forward of the announcement, Kate Waters, Director of Shopper Technique and Industrial Advertising, ITV stated: “For top-growth UK firms, tv is likely one of the strongest instruments for speedy brand-building, buyer acquisition and credibility. The award is designed to take away the monetary barrier to entry and act as a real progress accelerator.”
The Lloyds British Business Excellence Awards is broadly thought to be a benchmark for recognising excellence throughout British enterprise, celebrating management, innovation, buyer expertise and sustainable progress throughout organisations of all sizes.
The 2026 partnership with ITV marks a major evolution within the function of enterprise awards, shifting from recognition alone to energetic industrial enablement.
By combining the Awards’ nationwide credibility with ITV’s unrivalled attain, the partnership goals to highlight, and materially help, the companies driving the subsequent section of UK financial progress.
Commenting on this new and distinctive partnership, Awards Director, Sarah Austin stated: “As British firms navigate a difficult financial panorama, the partnership is designed to again ambition, reward efficiency and supply tangible help to corporations with the potential to scale shortly and sustainably.”
Austin added: “Collectively, the Lloyds Enterprise Excellence Awards and ITV is not going to solely have a good time success, however assist create it, giving one standout enterprise the chance to remodel its progress trajectory via nationwide tv publicity.”
