Publishing platform Substack is continuous to put money into video content material because it launches the Substack Recording Studio, a built-in mechanism for creators to pre-record and publish movies.
The studio, which is just accessible on the desktop, can assist solo movies in addition to conversations with as much as two friends. Creators can add customized watermarks to their movies and share their display with co-hosts. As soon as the recording is over, Substack auto-generates clips and thumbnails for sharing.
“Till now, creating video on Substack meant going live, or stitching collectively a separate stack of instruments: a recording platform, a strategy to create and distribute clips, and one thing to design a thumbnail,” the corporate shared in a blog post. “Substack Studio brings all of these instruments into one place.”
The publish additionally notes that creators who’ve used audio or video on Substack previously 90 days have grown income 50% quicker than creators who haven’t.
Although Substack is predominantly often called a publication platform, the corporate has been displaying a eager curiosity in video over the previous few years, prioritizing updates that place it extra like a Patreon competitor, encouraging creators to discover multimedia.
Whereas Substack has allowed creators to add movies since 2022, it started letting creators livestream and monetize movies final 12 months, then launched a Creator Accelerator Fund of $20 million to assist transition creators from different platforms to Substack.
Like Instagram, Substack additionally just lately launched a TV app, which is on the market on Apple TV and Google TV. The app permits viewers to observe video posts and livestreams on TV and features a TikTok-like “For You” row that gives additional suggestions.
Regardless of the recognition of watching short-form movies on a telephone, individuals appear to be turning to TV screens to observe longer-form content material. Netflix has been making important investments in bringing video podcasts to TV. On YouTube, viewers watched over 700 million hours of podcasts every month on front room units (like TVs) in 2025, up from 400 million monthly the 12 months prior.
