Apple and Netflix group as much as air Method 1 Canadian Grand Prix 

Apple and Netflix have entered a partnership to co-broadcast the Method 1 Canadian Grand Prix, introduced Thursday by Apple’s senior vp of providers, Eddy Cue. For the primary time, F1 followers within the U.S. will be capable to watch the stay race concurrently on each Apple TV and Netflix. 

Netflix subscribers will be capable to stream the total race weekend — together with follow, qualifying, and the Grand Prix itself on Might 24 — stay on the platform.

​Past stay race protection, the partnership consists of cross-promotion of Netflix’s hit collection, “Drive to Survive.” For the primary time, the eighth season — which consists of eight episodes masking the 2025 Method One World Championship — will probably be accessible to each Apple TV subscribers within the U.S. and Netflix customers globally, considerably broadening its viewers. 

Season 8 premieres at present, on February 27. 

F1’s rise in American tradition extends past tv at this level — Brad Pitt’s “F1” is nominated for Finest Image at this 12 months’s Academy Awards. “Drive to Survive” has efficiently attracted a diverse audience for its behind-the-scenes strategy, remodeling it from a typical sports activities docuseries right into a compelling narrative that’s introduced in tens of millions of latest followers.

The collection has been a specific focus of Apple’s broader F1 ambitions: The corporate has stated it plans to advertise the game throughout Apple Information, Apple Maps (highlighting F1 tracks all over the world), Apple Music, and Apple Health+, in addition to in its bodily retail shops.

This collaboration additionally means Netflix continues to push into stay sports activities broadcasting, after pivoting from a “no-sports” stance to securing main rights for NFL Christmas video games, WWE Raw, and MLB. 

Moreover, the joint effort comes as a part of Apple’s new multi-year cope with Method 1, beneath which Apple TV changed ESPN because the unique U.S. broadcaster for all 24 races starting this season. The deal is reportedly valued at round $150 million per season, a major soar from the roughly $85 million ESPN reportedly paid. All races can be found to Apple TV subscribers at no additional cost. The earlier partnership with ESPN achieved a mean viewership of 1.3 million in its closing 12 months.

Notably, Netflix was beforehand reported to be eyeing U.S. media rights for Method 1 again in 2022.