All photos: Jonathan Borba
A wedding weekend is the precursor for everything that is to follow. For couples extending their celebration over the weekend, having an informative guide for guests is essential in making them feel comfortable and included. This is more than just organizational information. It’s the essence of the vibe the couple embodies, making the path smooth for those taking part.
What is a Wedding Weekend Welcome?
A wedding weekend welcome guide is basically an assortment of information that guests require during the event. This is seen in physical form, digital form, and even a combination of both. The aim of this is simply to eliminate confusion and help guests make the most of the event.
It’s more than an itinerary. It’s the context of what to expect, what to wear, how to get around, and where to go between activities. For visitors to your wedding who are traveling from other parts of the country or world, this is important information to provide.
The welcoming message establishes expectations and expresses appreciation. The short acknowledgement from the newlyweds to guests for attending to share a celebration makes for a warm and intimate atmosphere.
This section can also represent the weekend mood. Whether the weekend is formal, informal, or a mix, it is essential, especially early on, for guests to have guidance regarding their attire.
- Weekend Schedule at a Glance
An effective timeline is the foundation of every welcome manual. Organizing events chronologically allows guests to comprehend the structure of the weekend. Including times, venues, and attire requirements with each event is advisable.
It would also help to distinguish between events and activities. Welcome cocktail parties, rehearsal dinners, and ceremonies should each be considered separately. Optional activities provide choices to the guests without any pressure.
Dress Codes and Style Guidelines
Fashion advice is particularly helpful in events spanning multiple days. It is common for guests to be concerned with packing appropriately, particularly in situations involving differing venues or weather.
Avoid generalities. Explain what cocktail party attire, beach formal, or casual chic entails. A few points of clarification can resolve any ambiguity of expectation.
Travel & Transportation Information
Out-of-town guests need good travel information. This may include airport alternatives, approximate travel times, and advice on public transportation in the area. If shuttles are available, list locations, times, and any sign-up requirements.
Hotel and Accommodation Information
If you have blocked rooms, you’ll need to list the hotels, addresses, and dates to make bookings. Be sure to highlight the times to check in and any special perks that hotel guests can take advantage of. If guests will be staying elsewhere, providing them with hotels around the area is helpful.
Note walking distances and/or driving distances between hotels and locations. It is a small detail, but it helps the weekend flow.
Local Recommendations Guests Will Use
Guests will appreciate local suggestions, especially if they are arriving early or departing late. Think restaurants, coffeehouses, shopping, salons, and attractions. Provide guests with the ability to explore when they are not occupied.
- Beauty and Wellness Tips for the Weekend
With a beauty and fashion target audience, wellness advice will provide value to the blog. This can include recommendations for spas and other beauty services.
Climate notes also matter. Add weather, terrain, or seasons to facilitate the selection of shoes, jackets, and accessories by the guest.
Digital Vs. Printed Guidebooks
Couples may opt to have printed guides, digital guides, or a combination of the two. The printed guides are tangible and elegant, sometimes found in welcome bags or within hotel rooms. Digital guides are always up-to-date and convenient to access through mobile phones.
Many couples opt to combine both, printing for aesthetic reasons and digital for convenience reasons. QR codes can easily connect both forms of media.
- Proper Design and Presentation
High-quality paper, strong branding, and an information hierarchy create a more valuable resource without making the space feel too cluttered. Beauty-related elements, while subtle, can be brought in through light illustrations or photos.
Handling Expectations with Clarity
An effective guide will avoid confusion by answering questions before they are asked. The plus one or children, or the timing of the event, are examples of such policies. Clarity promotes relaxation. When guests are clear about where to be and what to expect, they can focus their attention on celebrating rather than problem-solving.
A wedding weekend welcome guide is more than just a facts document. It is a gesture of hospitality that shows that the couple putting the event together cares, is organized, and has a sense of style. While merging useful information with a good sense of presentation, couples can make a weekend easier for guests while also emphasizing the theme of the celebration. For more information, look over the infographic below.
