LFW combines high-street and prêt manufacturers, luxurious style homes, couture ateliers and bridal designers
LAAM Vogue Week (LFW), Pakistan’s first runway-to-e-tail style platform, introduced Day 2 of its inaugural style week on 1st February 2026.
Designed as a complete showcase of Pakistan’s style ecosystem, LFW brings collectively high-street and prêt manufacturers, manufacturing manufacturers who’ve efficiently accomplished the LFW Ramp Readiness Programme (RRP), luxurious style homes, couture ateliers, and bridal designers – reflecting the complete depth, variety, and scale of Pakistani style right this moment.
Certainly, LFW is constructed on the idea that craft, creativity, and commerce should coexist. The platform highlights Pakistan’s wealthy artisan heritage whereas pairing it with a contemporary, digital-first retail mannequin that permits world entry and real-time shopper engagement.
Act 1 of Day 2 opened with a day high-street edit grouped showcase that includes Agha Noor, Panache Attire, and Urge Pret. This was adopted by Act 2, which featured retail runway manufacturers Attract by Izna Hamza, Bin Tayyab, and Pehnawa by Bin Akram.
Act 3 showcased designer collections by Karma, Deepak & Fahad, Sadaf Fawad Khan, and Fahad Hussayn.
Consistent with LFW’s runway-to-e-tail mannequin, all high-street, prêt, and manufacturing collections will likely be accessible for buy instantly following their runway showcases via LAAM’s digital platform.
Collections from luxurious and bridal designers will likely be made accessible for retail in a phased method following the reveals.
LFW is being streamed dwell worldwide throughout 120+ international locations and seven,800+ cities, marking the biggest world broadcast of Pakistani style to this point.
