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    Home - Business & Economy - P2M uptake gradual in main markets
    Business & Economy

    P2M uptake gradual in main markets

    Naveed AhmadBy Naveed AhmadFebruary 15, 2026Updated:February 15, 2026No Comments4 Mins Read
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    KARACHI:

    The adoption of digital funds in Pakistan’s retail sector, which started to achieve traction a decade in the past in India, requires a transparent roadmap and coordinated efforts amongst all stakeholders. This can assist promote a tradition of cashless transactions and enhance monetary inclusion within the financial system.

    The federal government and the banking regulator have taken numerous initiatives to develop a supportive coverage framework, together with the introduction of Individual-to-Service provider (P2M) QR funds by the Raast system and the allocation of Rs3.5 billion in subsidies to encourage wider adoption of digital funds by each retailers and customers. Nonetheless, the specified outcomes can’t be achieved except the non-public sector together with the collaboration amongst monetary establishments and commerce our bodies, is concerned.

    Industrial banks, microfinance establishments, fee gateway operators, and fintech companies are more and more collaborating to develop scalable options geared toward quickly onboarding retailers nationwide. These efforts are vital to constructing a sustainable digital funds ecosystem that meets the operational and industrial wants of small and medium-sized companies.

    The person-to-merchant (P2M) QR-based digital fee initiative is the answer to handle one of many key challenges confronted by small retailers: entry to simple and low-cost digital fee acceptance, stated Chief Industrial Officer (CCO) ABHI Microfinance Financial institution Mariam Pervaiz. By enabling QR-based funds, monetary establishments will assist retailers scale back money dealing with, preserve higher transaction data, and enhance cash-flow visibility, stated CCO ABHI, which in collaboration with 1Link, is ready to supply a platform for shopkeepers, small companies, and repair suppliers to just accept digital funds straight into their financial institution accounts with out the necessity for costly {hardware} or advanced setups, she stated and added. .

    She talked about that sooner settlement of funds and clear transaction trails are additionally anticipated to assist retailers construct stronger monetary profiles over time, enabling them to use for financial institution financing to broaden their companies. On the buyer aspect, the P2M QR fee system permits prospects to make immediate funds utilizing Raast-supported cell banking apps and wallets, making a easy and interoperable fee expertise.

    In keeping with the Digital Financial Census carried out by the Pakistan Bureau of Statistics (PBS), by 2025, there are over 2.7 million retail items, 188,000 wholesale commerce items, and 825,000 service retailers working throughout the nation.

    Najeeb Agrawalla, CEO of 1Link, stated that partnerships amongst monetary establishments are key enablers for the growth of Raast-based service provider funds and help Pakistan’s ongoing shift towards digital transactions and a broader monetary ecosystem.

    He added that the collaborations between monetary establishments comparable to 1Link and ABHI Microfinance Financial institution will show to be the catalyst for retailers’ onboarding to undertake superior monetary companies, making a sensible pathway for on a regular basis companies to take part within the digital financial system, and enabling monetary inclusion. In keeping with the State Financial institution of Pakistan (SBP), Raast P2M transactions rose to 4.3 million, amounting to Rs17.0 billion, within the first quarter of FY2025-26, that are anticipated to witness accelerated development within the coming quarters.

    Nonetheless, commerce representatives stress that adoption challenges persist on the market stage. The sensible roadmap comes all the way down to disciplined execution, primarily within the areas of high-frequency funds comparable to service provider checkout, utilities, training charges and wage flows, stated Hamayun Sajjad, CEO Mashreq Financial institution Pakistan Muhammad, which lately launched a digital cross-border banking service for Pakistani nationals within the UAE, permitting them to remotely open and handle accounts in Pakistan straight by the cell app.

    He advised that service provider acceptance should broaden by interoperable QR infrastructure supported by quick onboarding and predictable settlement cycles.

    Chairman All Karachi Tajir Ittehad Atiq Mir, representing over 500 markets and bazaars, stated that government-led digital fee initiatives require higher coverage readability, structured consciousness campaigns, and tangible incentives to construct service provider confidence. Retailers, shopkeepers, and prospects stay hesitant concerning the P2M QR code system; subsequently, adoption shouldn’t be but seen in main wholesale and retail markets, he added. The monetary establishments and related regulators ought to educate retailers about the advantages of the brand new system for his or her companies and deal with their issues associated to earnings safety and confidentiality, he added.



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