Pop celebrity Taylor Swift has requested the US Patent and Trademark Workplace to dam a bedding firm from securing a federal trademark that includes the phrase “Swift House,” arguing it might confuse consumers.
Swift’s firm TAS Rights Administration LLC informed the company, opens new tab in a submitting on Wednesday the cursive “Swift” in Cathay House Inc’s emblem carefully resembles the singer’s trademarked signature and would probably mislead customers into considering that she endorsed Cathay’s merchandise.
Attorneys and spokespeople for Swift and Cathay House didn’t instantly reply to requests for touch upon the submitting.
Cathay’s web site says it sells its merchandise by Mattress Bathtub & Past, Goal, Nordstrom and different retailers. It utilized final yr to register a federal “Swift House” trademark protecting bedding objects together with pillows, mattresses and sheets.
Taylor Swift is a 14-time Grammy Award winner whose latest “Eras” tour was the highest-grossing live performance tour of all time.
Her firm’s submitting on Wednesday mentioned she owns federal logos protecting the usage of her identify on mattress linens, clothes and different merchandise, and that Cathay’s proposed trademark would trigger shopper confusion.
Swift has expertise with mental property disputes, however Josh Gerben, a trademark legal professional who first reported, opened a brand new tab the submitting, informed Reuters the pop megastar has filed comparatively few trademark oppositions for a star of her stature.
Gerben, who is just not concerned within the case, mentioned the emblem’s similarity to her signature might have been the set off.
“Usually, someone that has invested as a lot in IP as Taylor does, we’d see extra exercise on the Trademark Workplace,” Gerben mentioned.
“There simply hasn’t been this actually robust enforcement or policing effort round ‘Swift.'”
Crop harvested between October and February to 10.14 million tons.
Its earlier estimate was slightly below 9.7 million tons.
