Pakistan’s economic system is presently underneath extreme strain. International trade reserves are shrinking, imports have gotten costlier, and exports stay restricted. In such circumstances, sectors that require low capital, generate excessive employment, and possess robust export potential deserve the very best nationwide consideration. The furnishings trade is one such uncared for sector which, if developed in the proper course, might grow to be Pakistan’s second-largest export sector after textiles.
Pakistani furnishings enjoys a singular id worldwide as a result of its handcrafted workmanship, robust wooden, conventional designs, and fantastic carvings. Artisans in Chiniot, Gujrat, Lahore, Peshawar, and Karachi have preserved this craft for generations. Sadly, as a result of state neglect, lack of contemporary know-how, and weak insurance policies, this trade has fallen behind within the international race.
If we analyze export markets, the worldwide furnishings market is constantly increasing. In the US, Europe, and Gulf international locations, handmade, personalized, and apartment-suited furnishings is bought at excessive costs. These are markets the place Pakistani furnishings can’t solely enter but additionally safe a outstanding place. Specialists consider that if Pakistan adopts fashionable equipment, worldwide designs, higher packaging, and a steady provide chain, furnishings exports might attain billions of {dollars} yearly. The Pakistan Furnishings Council has repeatedly acknowledged this potential, but there stays a transparent hole between coverage and implementation.
The best asset of Pakistan’s furnishings sector is its human ability. The carvings of Chiniot and the stable building of Gujrat are globally famend. Nonetheless, the worldwide market doesn’t demand magnificence alone; it additionally requires uniform high quality, well timed supply, and large-scale manufacturing. That is the place the Pakistani trade struggles, as most items nonetheless depend on guide chopping, conventional sharpening, and outdated instruments. This will increase manufacturing time, raises prices, and results in inconsistency in quality-factors which can be dangerous for exports.
Globally, the furnishings trade has shifted towards CNC machines, computer-aided designing, automated ending, and robotic chopping. China, Turkey, and Vietnam dominate the worldwide market largely for that reason. In Pakistan, fashionable equipment is dear, import duties are excessive, and financial institution financing just isn’t simply obtainable, placing such know-how past the attain of most producers. If the federal government gives tax reduction on equipment imports and presents simple loans, the sector can modernize quickly.
One other severe problem is the scarcity of high-quality uncooked materials, particularly sheesham wooden. As a consequence of deforestation, illness, and poor insurance policies, wooden has grow to be costly and scarce. This scarcity has pressured many producers to maneuver towards engineered wooden and composite supplies corresponding to MDF. Nonetheless, this transition additionally requires new know-how and correct coaching.
Amid all these challenges, one main impediment to furnishings exports is the sluggish authorities system. With out correct taxation procedures, customs facilitation, certification, documentation, and compliance with worldwide requirements, international consumers don’t develop belief. Furthermore, Pakistan lacks devoted furnishings export zones the place fashionable services and shared infrastructure may very well be offered.
On the import and home entrance, the scenario can be discouraging. Imported fashionable furnishings from China and different international locations is pushing native merchandise out of the market. Whereas these imports supply short-term comfort to customers, they’re proving lethal for native trade, employment, and craftsmanship.
If we look at the federal government’s function and duty, it’s clear that if exports are really to be elevated, furnishings should be given the standing of an export trade. Export facilitation facilities must be established, coaching institutes should be created, and funds must be allotted for participation in worldwide exhibitions. These steps require not heavy funding, however political will.
As for the personal sector, it too should play its half alongside the federal government. Innovation in design, adoption of on-line advertising and marketing, and alignment of branding with international tendencies are important. In right this moment’s world, no enterprise can survive with no web site and digital presence.
Pakistan’s furnishings trade is like gold buried in mud. It has ability, onerous work, and international demand. What it lacks is imaginative and prescient, coverage, and implementation. If the state and personal sector work collectively to modernize this trade, it can’t solely create tens of millions of jobs but additionally safe Pakistan a decent place within the international furnishings market.
The one query is: are we prepared to acknowledge and seize this opportunity-or not?

