LFW combines high-street and prêt manufacturers, luxurious style homes, couture ateliers and bridal designers
LAAM Vogue Week (LFW), Pakistan’s first runway-to-e-tail style platform, introduced Day 2 of its inaugural style week on 1st February 2026.
Designed as a complete showcase of Pakistan’s style ecosystem, LFW brings collectively high-street and prêt manufacturers, manufacturing manufacturers who’ve efficiently accomplished the LFW Ramp Readiness Programme (RRP), luxurious style homes, couture ateliers, and bridal designers – reflecting the total depth, range, and scale of Pakistani style right this moment.
Certainly, LFW is constructed on the idea that craft, creativity, and commerce should coexist. The platform highlights Pakistan’s wealthy artisan heritage whereas pairing it with a contemporary, digital-first retail mannequin that allows international entry and real-time shopper engagement.
Act 1 of Day 2 opened with a day high-street edit grouped showcase that includes Agha Noor, Panache Attire, and Urge Pret. This was adopted by Act 2, which featured retail runway manufacturers Attract by Izna Hamza, Bin Tayyab, and Pehnawa by Bin Akram.
Act 3 showcased designer collections by Karma, Deepak & Fahad, Sadaf Fawad Khan, and Fahad Hussayn.
In step with LFW’s runway-to-e-tail mannequin, all high-street, prêt, and manufacturing collections will probably be accessible for buy instantly following their runway showcases by means of LAAM’s digital platform.
Collections from luxurious and bridal designers will probably be made accessible for retail in a phased method following the exhibits.
LFW is being streamed dwell worldwide throughout 120+ nations and seven,800+ cities, marking the biggest international broadcast of Pakistani style up to now.
